Disruptive Innovation By Clay Christensen: Being a Purpose Brand
April 6th, 2019
Posted by Stephen B / in Clay Christensen /
Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.
In this episode I talk about the need of Being A Purpose Brand and how this involves knowing what your Job To Be Done is and thinking about why would a customer choose exactly you.
The Rest of the Series:
Introduction To Wanchai
Competitor Management Methodology Is Flawed
Labor Trend To Specialist Know How
Personas Are Flawed
Jobs To Be Done
Job To Be Done Experiences
Being a Purpose Brand
Disruptive Innovations & Non Consumption
Efficiency Innovations Lead To Demise
More Stuff You May Find Useful Or Interesting
Jordan B Peterson on ICM: Advice For Over 40s Who Have Faltered in Life
Building A Business Which Charlie Munger Would Love: Getting Started
POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: My 4 Areas Of Expertise
ICM on DBFM: The Principles of Kevin Kelly
ICM Talks: What is the Intelligent Content Marketing Strategy Foundation?
Please select the social network you want to share this page with:
Stephen Barnes
