
Disruptive Innovation By Clay Christensen: Being a Purpose Brand
November 16th, 2018
Posted by Stephen B / in Clay Christensen /
Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.
In this episode I talk about the need of Being A Purpose Brand and how this involves knowing what your Job To Be Done is and thinking about why would a customer choose exactly you.