Content Marketing

A Business Model For The Connection Economy

13

Feb 2019

Why Content Marketing Is Mostly BS: Coca Cola on Content Marketing

Posted by / in Content Marketing /

Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core. This is the sixth episode where I talk about the views of Coca Cola on Content […]

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02

Feb 2019

Why Content Marketing Is Mostly BS: 8 Big Questions

Posted by / in Content Marketing /

Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core. This is the fifth episode where I express the concern I have about the direction […]

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25

Jan 2019

ICM on DBFM: The Content Marketing Fallacy

Posted by / in Content Marketing, Intelligent Content Marketing, Podcast /

ICM on DBFM is a series of podcast interviews where I talk to Jason Black on the online radio Digital Bacon FM about the general idea and main principles of Intelligent Content Marketing. In this podcast I explain why I believe in The Content Marketing Fallacy. The Rest of the Series: The Connection Economy The Wise Words of Seth Godin The Principles of Kevin […]

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21

Jan 2019

Why Content Marketing Is Mostly BS: No Joined Up Thinking

Posted by / in Content Marketing /

Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core. This is the fourth episode where I with the greatest of respect accuse Joe Pulizzi and […]

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04

Jan 2019

Why Content Marketing Is Mostly BS: Marketing?

Posted by / in Content Marketing /

Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core. This is the third episode where I turn my attention to the word “Marketing” and […]

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22

Dec 2018

Why Content Marketing Is Mostly BS: Content Marketing?

Posted by / in Content Marketing /

Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core. This is the second episode where I look at the meaning of the words that go […]

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10

Dec 2018

Why Content Marketing Is Mostly BS: Intro

Posted by / in Content Marketing /

Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core. This is the first (Intro) episode where I discuss what […]

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