The Big, big idea that Seth Godin put out was this idea that, you know, one way to sell consumers something in the future is simply to get his or her permission in advance.
Do you have permission to do business with the people that you’re doing business with? You do have permission to listen to the people that you want to do business with.
If I can leave you with one thing, it’s this sort of idea that, frankly, if I can do this, anybody can actually, because I started out with no resources whatsoever. And I’ve just basically achieved what I’ve achieved just by applying these concepts.
I kind of approach this dynamic through a different prism. After the fact I understood this 10 times content thing when it was brought to my attention about how the economics of it all work.
The one thing I didn’t understand when I started out was, when I took these chain of decisions, they led to this obvious conclusion that I will end up becoming a publisher. When I started, I didn’t really anticipate that I’ve become a publisher in the way that I am. …
Okay, so I figured this out. So how do we gain attention? What does the Hong Kong Visa Center do to gain attention? Well, we’ve produced a remarkable business model. We’ve created a purple cow.
In the attention economy, then, essentially what you have to do is think about how you can mold the market as you see it by commanding their attention and in the process making them happy. Because if people are happy, they will essentially spend money with you.