Podcast

A Business Model For The Connection Economy

15

Dec 2018

ICM Talks: The Importance of Focus

Posted by / in Intelligent Content Marketing, Podcast /

ICM Talks is a series of podcast interviews where I talk to Simeon Krastev about Intelligent Content Marketing and its foundations. In this podcast we talk about the importance of focus – how you need to think about what you and your competitors are doing and then come up with a lazer-like focus on the area where you clearly have […]

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14

Dec 2018

ICM on DBFM: 1000 True Fans

Posted by / in Intelligent Content Marketing, Kevin Kelly, Podcast /

ICM on DBFM is a series of podcast interviews where I talk to Jason Black on the online radio Digital Bacon FM about the general idea and main principles of Intelligent Content Marketing. In this podcast I talk about the idea of 1000 True Fans from one of my 4 intellectual heroes – Kevin Kelly. The Rest of the Series: The Connection Economy The Wise Words of Seth Godin […]

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03

Dec 2018

ICM Talks: How did you consider the Monetisation of a Strategy based on Intelligent Content Marketing?

Posted by / in Intelligent Content Marketing, Podcast /

ICM Talks is a series of podcast interviews where I talk to Simeon Krastev about Intelligent Content Marketing and its foundations. In this podcast we talk about the monetisation of a strategy based on Intelligent Content Marketing – how having interesting and disruptive products and services you can offer because you have developed a whole content pool will lead to […]

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01

Dec 2018

ICM on DBFM: Mapping The Knowledge Graph

Posted by / in Intelligent Content Marketing, Podcast /

ICM on DBFM is a series of podcast interviews where I talk to Jason Black on the online radio Digital Bacon FM about the general idea and main principles of Intelligent Content Marketing. In this podcast I talk about a very important concept: Mapping The Knowledge Graph. The Rest of the Series: The Connection Economy The Wise Words of Seth Godin The Principles of Kevin […]

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21

Nov 2018

ICM on DBFM: Tribes

Posted by / in Intelligent Content Marketing, Podcast, Seth Godin /

ICM on DBFM is a series of podcast interviews where I talk to Jason Black on the online radio Digital Bacon FM about the general idea and main principles of Intelligent Content Marketing. In this podcast I talk about the idea of Tribes, which comes from the book Tribes: We Need You to Lead Us from one of my 4 intellectual heroes – Seth Godin. The Rest of the Series: The Connection […]

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11

Nov 2018

ICM Talks: What is the Intelligent Content Marketing Strategy Foundation?

Posted by / in Intelligent Content Marketing, Podcast /

ICM Talks is a series of podcast interviews where I talk to Simeon Krastev about Intelligent Content Marketing and its foundations. In this podcast we talk about the ICM Strategy Foundation – how I combined my years of expertise in the field with the best ideas of my 4 intellectual heroes to build a business on the basis of Intelligent Content Marketing. […]

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10

Nov 2018

ICM on DBFM: Making Yourself Indispensable

Posted by / in Intelligent Content Marketing, Podcast, Seth Godin /

ICM on DBFM is a series of podcast interviews where I talk to Jason Black on the online radio Digital Bacon FM about the general idea and main principles of Intelligent Content Marketing. In this podcast I talk about the idea of making yourself indispensable, which comes from the book Lynchpin from one of my 4 intellectual heroes – Seth Godin. The Rest of the Series: The Connection Economy […]

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