A Business Model For The Connection Economy

21

Oct 2018

ICM Talks: Communicating Your Value

Posted by / in Intelligent Content Marketing, Podcast /

ICM Talks is a series of podcast interviews where I talk to Simeon Krastev about Intelligent Content Marketing and its foundations.

In this podcast we talk about the thing that resonates the most when it comes to the Connection EconomySeth Godin‘s idea that through the power of the internet you have the ability to develop the means of communicating your value and how important it is to treat your potential clients with respect and deliver meaningful value.

The Rest of the Series

How You Turn Expertise into a Strategy with Intelligent Content Marketing

What is the Intelligent Content Marketing Strategy Foundation?

How did you consider the Monetisation of a Strategy based on Intelligent Content Marketing?

The Importance of Focus

Communicating Your Value

More Stuff You May Find Useful Or Interesting

Why Content Marketing Is Mostly BS: Intro

Jordan B Peterson on ICM: Why Solve Problems?

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

Building A Business Which Charlie Munger Would Love: Deliver Meaningful Value

Why Content Marketing Is Mostly BS: Content Marketing?

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21

Oct 2018

Wanchai Walkabouts: How do you and Martyn interact?

Posted by / in Intelligent Content Marketing /

Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks about Intelligent Content Marketing. I am also going to use this opportunity and give you a little bit of history about these spots: where they fit in Hong Kong’s history and also what they mean to me.

This is the seventh episode where I take you to Papa Deli and answer the question: How do you and Martyn interact?

The Rest of the Series:

Introduction to Wanchai Walkabouts

What is Intelligent Content Marketing?

What’s the Difference between Content Marketing and Intelligent Content Marketing?

What Gap in the Market does Intelligent Content Marketing Fill?

How Did Intelligent Content Marketing Come About?

How Direct Response Marketing links to Intelligent Content Marketing?

How do you and Martyn interact?

Who has contributed to your overall thinking about Intelligent Content Marketing?

What do you mean by the best way to market a business is to tell the story of the business?

Why is Clickfunnels so important to you in addition to WordPress?

Intelligent Content Marketing, the “operating system” on the internet

What is the Monopoly Planner & how did it come about?

Why is it important to compete against non-consumption?

What do you mean by ‘You can’t compete against free?

What do you think the single biggest success element of Intelligent Content Marketing is?

How have your 4 intellectual heroes influenced your thinking towards Intelligent Content Marketing?

Can you elaborate more on ‘Last Word Content’ & ’10 x Content’?

Is a Purple Cow something you design or something organic?

What’s the best way to manage your tribe?

“Those Who Can Do, Those Who Can’t Teach”

Why are ‘Kits’ so important in an Intelligent Content Marketing strategy?

When did you realise that you had an Intelligent Content Marketing strategy?

How Does “Strategic Generosity” manifest in the HKVC?

Should you tell your business story, your personal story or both?

What’s the core dynamic that underpins an Intelligent Content Marketing strategy?

More Stuff You May Find Useful Or Interesting

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Smart

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

Jordan B Peterson on ICM: Get Yourself Together

Disruptive Innovation By Clay Christensen: Labor Trend To Specialist Know How

Building A Business Which Charlie Munger Would Love: The Illusion of Success

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20

Oct 2018

ICM on DBFM: The Thoughts & Observations of Don Tapscott

Posted by / in Don Tapscott, Intelligent Content Marketing, Podcast /

ICM on DBFM is a series of podcast interviews where I talk to Jason Black on the online radio Digital Bacon FM about the general idea and main principles of Intelligent Content Marketing.

In this podcast I talk about one of my 4 intellectual heroes – Don Tapscott and the influence he has had on me.

The Rest of the Series:

The Connection Economy

The Wise Words of Seth Godin

The Principles of Kevin Kelly

The Influences & Ideas of Charlie Munger

The Thoughts & Observations of Don Tapscott

Clay Christensen & Disruptive Innovation

Making Yourself Indispensable

Tribes

Mapping The Knowledge Graph

1000 True Fans

Dominating Search

Be A Lynchpin

The Content Marketing Fallacy

More Stuff You May Find Useful Or Interesting

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Smart

Why Content Marketing Is Mostly BS: Content Marketing?

Jordan B Peterson on ICM: Get Yourself Together

Disruptive Innovation By Clay Christensen: Labor Trend To Specialist Know How

Building A Business Which Charlie Munger Would Love: The Illusion of Success

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19

Oct 2018

Jordan B Peterson on ICM: Get Yourself Together

Posted by / in Intelligent Content Marketing, Jordan B Peterson /

Jordan B Peterson is a Canadian clinical psychologist and a professor of psychology at the University of Toronto. I find his wisdom very profound and in the Jordan B Peterson on ICM series he is going to share his thoughts on different aspects of Intelligent Content Marketing.

In this episode Jordan talks about one of the oldest ideas: get yourself together and transcend your suffering!

 

Full credit goes to the original source video: 7 Times Jordan Peterson Went Next Level Genius

The Rest of the Series

Why Solve Problems?

The Right Stuff For Success

How To Think About Motivation?

Advice For Over 40s Who Have Faltered in Life

Get Yourself Together

A Noble & Worthwhile Purpose

A Reason To Wake Up Every Day

More Stuff You May Find Useful Or Interesting

Why Content Marketing Is Mostly BS: Full Presentation

Disruptive Innovation By Clay Christensen: Labor Trend To Specialist Know How

ICM on DBFM: The Principles of Kevin Kelly

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Smart

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18

Oct 2018

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17

Oct 2018

Why Content Marketing Is Mostly BS: 8 Big Questions

Posted by / in Content Marketing /

Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.

This is the fifth episode where I express the concern I have about the direction that Content Marketing Thought Leadership is taking people, which is reflected in the 8 Big Questions that are left over from the Content Marketing World 2017 Conference.

 

The Rest of the Series:

Intro

Content Marketing?

Marketing?

No Joined Up Thinking

8 Big Questions

Coca Cola on Content Marketing

How To Build A Monopoly

Encyclopedia Of Intelligent Content Marketing

Questions & Answers

Watch The Full Presentation Here

More Stuff You May Find Useful Or Interesting

Jordan B Peterson on ICM: Advice For Over 40s Who Have Faltered in Life

Building A Business Which Charlie Munger Would Love: Getting Started

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: My 4 Areas Of Expertise

Disruptive Innovation By Clay Christensen: Competitor Management Methodology Is Flawed

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16

Oct 2018

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