A Business Model For The Connection Economy

28

Oct 2018

Jordan B Peterson on ICM: A Noble & Worthwhile Purpose

Posted by / in Intelligent Content Marketing, Jordan B Peterson /

Jordan B Peterson is a Canadian clinical psychologist and a professor of psychology at the University of Toronto. I find his wisdom very profound and in the Jordan B Peterson on ICM series he is going to share his thoughts on different aspects of Intelligent Content Marketing.

In this episode Jordan talks about how important it is to have a purpose in order to minimize the unbearable suffering of existence.

 

Full credit goes to the original source video: Australia’s John Anderson & Dr. Jordan B Peterson: In Conversation

The Rest of the Series

Why Solve Problems?

The Right Stuff For Success

How To Think About Motivation?

Advice For Over 40s Who Have Faltered in Life

Get Yourself Together

A Noble & Worthwhile Purpose

A Reason To Wake Up Every Day

More Stuff You May Find Useful Or Interesting

Disruptive Innovation By Clay Christensen: Personas Are Flawed

ICM Talks: Communicating Your Value

Why Content Marketing Is Mostly BS: Full Presentation

Building A Business Which Charlie Munger Would Love: Full Talk

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Started

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27

Oct 2018

Why Content Marketing Is Mostly BS: Coca Cola on Content Marketing

Posted by / in Content Marketing /

Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.

This is the sixth episode where I talk about the views of Coca Cola on Content Marketing in 2012 and the very interesting content they produced on YouTube where they announced they were moving from Creative Excellence to Content Excellence.

 

The Rest of the Series:

Intro

Content Marketing?

Marketing?

No Joined Up Thinking

8 Big Questions

Coca Cola on Content Marketing

How To Build A Monopoly

Encyclopedia Of Intelligent Content Marketing

Questions & Answers

Watch The Full Presentation Here

More Stuff You May Find Useful Or Interesting

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Smart

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

Jordan B Peterson on ICM: Get Yourself Together

Disruptive Innovation By Clay Christensen: Labor Trend To Specialist Know How

Building A Business Which Charlie Munger Would Love: The Illusion of Success

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26

Oct 2018

Disruptive Innovation By Clay Christensen: Job To Be Done Experiences

Posted by / in Clay Christensen /

Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.

In this episode I elaborate on Clay Christensen’s idea of Jobs To Be Done and how important it is to align your proposition to the Job To Be Done Experiences as this will set you miles ahead of your competition.

The Rest of the Series:

Introduction To Wanchai

Competitor Management Methodology Is Flawed

Labor Trend To Specialist Know How

Personas Are Flawed

Jobs To Be Done

Job To Be Done Experiences

Being a Purpose Brand

Disruptive Innovations & Non Consumption

Efficiency Innovations Lead To Demise

More Stuff You May Find Useful Or Interesting

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Laying Down Your Platform

Jordan B Peterson on ICM: How To Think About Motivation?

Building A Business Which Charlie Munger Would Love: The Illusion of Success

ICM on DBFM: The Wise Words of Seth Godin

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: My 4 Areas Of Expertise

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25

Oct 2018

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24

Oct 2018

Building A Business Which Charlie Munger Would Love: Learning From Customers

Posted by / in Charlie Munger /

Building A Business Which Charlie Munger Would Love is a series where I talk with Carlo Gioja, the founder of Value Asia, about how important it is to have the right business model and understand the possibilities and features of the Connection Economy in order to achieve success and ultimately Build a Monopoly in your field.

This is the sixth episode where we talk about how vital learning from customers is in order to deliver meaningful value and thus make high income.

 

The Rest of the Series:

Getting Started

Deliver Meaningful Value

The Illusion of Success

Experiencing Failure

Lessons From Failure

Learning From Customers

Invest in Your Customers

Know, Then Minimize Your Risk

Command An Audience And Grow

Build A Monopoly

Apply The Golden Rule

Answer Questions And Help Solve Problems

Understand the Internet

Watch The Full Talk Here

More Stuff You May Find Useful Or Interesting

Disruptive Innovation By Clay Christensen: Competitor Management Methodology Is Flawed

ICM Talks: What is the Intelligent Content Marketing Strategy Foundation?

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: My 4 Areas Of Expertise

Why Content Marketing Is Mostly BS: Full Presentation

Jordan B Peterson on ICM: Get Yourself Together

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23

Oct 2018

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20

Oct 2018

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