In this episode I explain the idea of Jobs To Be Done, give some examples of a job to be done and talk about how understanding and determining it can help you develop a specific proposition for your clients.
Building A Business Which Charlie Munger Would Love is a series where I talk with Carlo Gioja, the founder of Value Asia, about how important it is to have the right business model and understand the possibilities and features of the Connection Economy in order to achieve success and ultimately Build a Monopoly in your field.
This is the fifth episode where we discuss how crucial it is to take advantage of the lessons from failure you have learnt and how in this Connection Economy the Internet gives you the answers to all of your questions – you just need to know what you are looking for.
Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks about Intelligent Content Marketing. I am also going to use this opportunity and give you a little bit of history about these spots: where they fit in Hong Kong’s history and also what they mean to me.
This is the fifth episode where I take you to J Residence and answer the question: How Did Intelligent Content Marketing Come About?
ICM Talks is a series of podcast interviews where I talk to Simeon Krastev about Intelligent Content Marketing and its foundations.
In this podcast we talk about the importance of focus – how you need to think about what you and your competitors are doing and then come up with a lazer-like focus on the area where you clearly have the competency, capability and credibility on the market in order to achieve success and revenue.