A Business Model For The Connection Economy

08

Dec 2018

Disruptive Innovation By Clay Christensen: Efficiency Innovations Lead To Demise

Posted by / in Clay Christensen /

Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.

In this episode I talk explain what Efficiency Innovations are and how they ultimately lead to demise.

The Rest of the Series:

Introduction To Wanchai

Competitor Management Methodology Is Flawed

Labor Trend To Specialist Know How

Personas Are Flawed

Jobs To Be Done

Job To Be Done Experiences

Being a Purpose Brand

Disruptive Innovations & Non Consumption

Efficiency Innovations Lead To Demise

More Stuff You May Find Useful Or Interesting

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: My 4 Areas Of Expertise

ICM on DBFM: The Connection Economy

Building A Business Which Charlie Munger Would Love: The Illusion of Success

Why Content Marketing Is Mostly BS: Full Presentation

Jordan B Peterson on ICM: Get Yourself Together

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07

Dec 2018

Building A Business Which Charlie Munger Would Love: Build A Monopoly

Posted by / in Charlie Munger /

Building A Business Which Charlie Munger Would Love is a series where I talk with Carlo Gioja, the founder of Value Asia, about how important it is to have the right business model and understand the possibilities and features of the Connection Economy in order to achieve success and ultimately Build a Monopoly in your field.

This is the tenth episode where we discuss the positive aspects of monopolies and the fact that if you manage to build a monopoly on the Internet you are going to be kept honest due to the complete transparency and thus cannot misuse your position.

 

The Rest of the Series:

Getting Started

Deliver Meaningful Value

The Illusion of Success

Experiencing Failure

Lessons From Failure

Learning From Customers

Invest in Your Customers

Know, Then Minimize Your Risk

Command An Audience And Grow

Build A Monopoly

Apply The Golden Rule

Answer Questions And Help Solve Problems

Understand the Internet

Watch The Full Talk Here

More Stuff You May Find Useful Or Interesting

Disruptive Innovation By Clay Christensen: Personas Are Flawed

ICM Talks: Communicating Your Value

ICM on DBFM: The Wise Words of Seth Godin

Building A Business Which Charlie Munger Would Love: Getting Started

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Started

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06

Dec 2018

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05

Dec 2018

Wanchai Walkabouts: What do you mean by the best way to market a business is to tell the story of the business?

Posted by / in Intelligent Content Marketing /

Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks about Intelligent Content Marketing. I am also going to use this opportunity and give you a little bit of history about these spots: where they fit in Hong Kong’s history and also what they mean to me.

This is the ninth episode where I take you to the road stretch into the heart of Wanchai and answer the question: What do you mean by the best way to market a business is to tell the story of the business?

The Rest of the Series:

Introduction to Wanchai Walkabouts

What is Intelligent Content Marketing?

What’s the Difference between Content Marketing and Intelligent Content Marketing?

What Gap in the Market does Intelligent Content Marketing Fill?

How Did Intelligent Content Marketing Come About?

How Direct Response Marketing links to Intelligent Content Marketing?

How do you and Martyn interact?

Who has contributed to your overall thinking about Intelligent Content Marketing?

What do you mean by the best way to market a business is to tell the story of the business?

Why is Clickfunnels so important to you in addition to WordPress?

Intelligent Content Marketing, the “operating system” on the internet

What is the Monopoly Planner & how did it come about?

Why is it important to compete against non-consumption?

What do you mean by ‘You can’t compete against free?

What do you think the single biggest success element of Intelligent Content Marketing is?

How have your 4 intellectual heroes influenced your thinking towards Intelligent Content Marketing?

Can you elaborate more on ‘Last Word Content’ & ’10 x Content’?

Is a Purple Cow something you design or something organic?

What’s the best way to manage your tribe?

“Those Who Can Do, Those Who Can’t Teach”

Why are ‘Kits’ so important in an Intelligent Content Marketing strategy?

When did you realise that you had an Intelligent Content Marketing strategy?

How Does “Strategic Generosity” manifest in the HKVC?

Should you tell your business story, your personal story or both?

What’s the core dynamic that underpins an Intelligent Content Marketing strategy?

More Stuff You May Find Useful Or Interesting

ICM on DBFM: The Wise Words of Seth Godin

ICM Talks: What is the Intelligent Content Marketing Strategy Foundation?

Building A Business Which Charlie Munger Would Love: The Illusion of Success

Why Content Marketing Is Mostly BS: Intro

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Started

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04

Dec 2018

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03

Dec 2018

ICM Talks: How did you consider the Monetisation of a Strategy based on Intelligent Content Marketing?

Posted by / in Intelligent Content Marketing, Podcast /

ICM Talks is a series of podcast interviews where I talk to Simeon Krastev about Intelligent Content Marketing and its foundations.

In this podcast we talk about the monetisation of a strategy based on Intelligent Content Marketing – how having interesting and disruptive products and services you can offer because you have developed a whole content pool will lead to a huge advantage over competition and thus to success and revenue.

The Rest of the Series

How You Turn Expertise into a Strategy with Intelligent Content Marketing

What is the Intelligent Content Marketing Strategy Foundation?

How did you consider the Monetisation of a Strategy based on Intelligent Content Marketing?

The Importance of Focus

Communicating Your Value

More Stuff You May Find Useful Or Interesting

Why Content Marketing Is Mostly BS: Full Presentation

Building A Business Which Charlie Munger Would Love: Full Talk

Disruptive Innovation By Clay Christensen: Competitor Management Methodology Is Flawed

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

Jordan B Peterson on ICM: Advice For Over 40s Who Have Faltered in Life

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02

Dec 2018

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