A Business Model For The Connection Economy

15

Oct 2018

Disruptive Innovation By Clay Christensen: Jobs To Be Done

Posted by / in Clay Christensen /

Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.

In this episode I explain the idea of Jobs To Be Done, give some examples of a job to be done and talk about how understanding and determining it can help you develop a specific proposition for your clients.

The Rest of the Series:

Introduction To Wanchai

Competitor Management Methodology Is Flawed

Labor Trend To Specialist Know How

Personas Are Flawed

Jobs To Be Done

Job To Be Done Experiences

Being a Purpose Brand

Disruptive Innovations & Non Consumption

Efficiency Innovations Lead To Demise

More Stuff You May Find Useful Or Interesting

ICM Talks: What is the Intelligent Content Marketing Strategy Foundation?

Building A Business Which Charlie Munger Would Love: Full Talk

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Started

Why Content Marketing Is Mostly BS: Full Presentation

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14

Oct 2018

Building A Business Which Charlie Munger Would Love: Lessons From Failure

Posted by / in Charlie Munger /

Building A Business Which Charlie Munger Would Love is a series where I talk with Carlo Gioja, the founder of Value Asia, about how important it is to have the right business model and understand the possibilities and features of the Connection Economy in order to achieve success and ultimately Build a Monopoly in your field.

This is the fifth episode where we discuss how crucial it is to take advantage of the lessons from failure you have learnt and how in this Connection Economy the Internet gives you the answers to all of your questions – you just need to know what you are looking for.

 

The Rest of the Series:

Getting Started

Deliver Meaningful Value

The Illusion of Success

Experiencing Failure

Lessons From Failure

Learning From Customers

Invest in Your Customers

Know, Then Minimize Your Risk

Command An Audience And Grow

Build A Monopoly

Apply The Golden Rule

Answer Questions And Help Solve Problems

Understand the Internet

Watch The Full Talk Here

More Stuff You May Find Useful Or Interesting

Jordan B Peterson on ICM: Get Yourself Together

Why Content Marketing Is Mostly BS: Content Marketing?

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Laying Down Your Platform

ICM on DBFM: The Connection Economy

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13

Oct 2018

Wanchai Walkabouts: How Did Intelligent Content Marketing Come About?

Posted by / in Intelligent Content Marketing /

Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks about Intelligent Content Marketing. I am also going to use this opportunity and give you a little bit of history about these spots: where they fit in Hong Kong’s history and also what they mean to me.

This is the fifth episode where I take you to J Residence and answer the question: How Did Intelligent Content Marketing Come About?

The Rest of the Series:

Introduction to Wanchai Walkabouts

What is Intelligent Content Marketing?

What’s the Difference between Content Marketing and Intelligent Content Marketing?

What Gap in the Market does Intelligent Content Marketing Fill?

How Did Intelligent Content Marketing Come About?

How Direct Response Marketing links to Intelligent Content Marketing?

How do you and Martyn interact?

Who has contributed to your overall thinking about Intelligent Content Marketing?

What do you mean by the best way to market a business is to tell the story of the business?

Why is Clickfunnels so important to you in addition to WordPress?

Intelligent Content Marketing, the “operating system” on the internet

What is the Monopoly Planner & how did it come about?

Why is it important to compete against non-consumption?

What do you mean by ‘You can’t compete against free?

What do you think the single biggest success element of Intelligent Content Marketing is?

How have your 4 intellectual heroes influenced your thinking towards Intelligent Content Marketing?

Can you elaborate more on ‘Last Word Content’ & ’10 x Content’?

Is a Purple Cow something you design or something organic?

What’s the best way to manage your tribe?

“Those Who Can Do, Those Who Can’t Teach”

Why are ‘Kits’ so important in an Intelligent Content Marketing strategy?

When did you realise that you had an Intelligent Content Marketing strategy?

How Does “Strategic Generosity” manifest in the HKVC?

Should you tell your business story, your personal story or both?

What’s the core dynamic that underpins an Intelligent Content Marketing strategy?

More Stuff You May Find Useful Or Interesting

Jordan B Peterson on ICM: Advice For Over 40s Who Have Faltered in Life

Building A Business Which Charlie Munger Would Love: Getting Started

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: My 4 Areas Of Expertise

Why Content Marketing Is Mostly BS: Full Presentation

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Started

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12

Oct 2018

ICM Talks: The Importance of Focus

Posted by / in Intelligent Content Marketing, Podcast /

ICM Talks is a series of podcast interviews where I talk to Simeon Krastev about Intelligent Content Marketing and its foundations.

In this podcast we talk about the importance of focus – how you need to think about what you and your competitors are doing and then come up with a lazer-like focus on the area where you clearly have the competency, capability and credibility on the market in order to achieve success and revenue.

The Rest of the Series

How You Turn Expertise into a Strategy with Intelligent Content Marketing

What is the Intelligent Content Marketing Strategy Foundation?

How did you consider the Monetisation of a Strategy based on Intelligent Content Marketing?

The Importance of Focus

Communicating Your Value

More Stuff You May Find Useful Or Interesting

Disruptive Innovation By Clay Christensen: Personas Are Flawed

Jordan B Peterson on ICM: How To Think About Motivation?

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Laying Down Your Platform

Building A Business Which Charlie Munger Would Love: The Illusion of Success

Why Content Marketing Is Mostly BS: Marketing?

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11

Oct 2018

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10

Oct 2018

ICM on DBFM: The Influences & Ideas of Charlie Munger

Posted by / in Charlie Munger, Intelligent Content Marketing, Podcast /

ICM on DBFM is a series of podcast interviews where I talk to Jason Black on the online radio Digital Bacon FM about the general idea and main principles of Intelligent Content Marketing.

In this podcast I talk about one of my 4 intellectual heroes – Charlie Munger and the influence he has had on me.

The Rest of the Series:

The Connection Economy

The Wise Words of Seth Godin

The Principles of Kevin Kelly

The Influences & Ideas of Charlie Munger

The Thoughts & Observations of Don Tapscott

Clay Christensen & Disruptive Innovation

Making Yourself Indispensable

Tribes

Mapping The Knowledge Graph

1000 True Fans

Dominating Search

Be A Lynchpin

The Content Marketing Fallacy

More Stuff You May Find Useful Or Interesting

Jordan B Peterson on ICM: Advice For Over 40s Who Have Faltered in Life

Building A Business Which Charlie Munger Would Love: Getting Started

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Turning Expertise Into Monopoly

Why Content Marketing Is Mostly BS: Content Marketing?

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09

Oct 2018

POWER OF FREE! #3: Purple Cow in Intelligent Content Marketing: Pick Yourself!

Posted by / in Intelligent Content Marketing, Monopoly, Power Of Free /

The Encyclopedia of Intelligent Content Marketing is 100% FREE membership program that details, step-by-step, how to build a modern service monopoly from nothing with no money invested.

Start Today! – Register Here

The Rest of the Series

Pick Yourself!

The Purple Cow Yields

Meet Our Idea Virus

Our Purple Cow

Modern Purple Cows

The Making Of A Purple Cow

More Stuff You May Find Useful Or Interesting

Jordan B Peterson on ICM: Advice For Over 40s Who Have Faltered in Life

Why Content Marketing Is Mostly BS: Content Marketing?

Building A Business Which Charlie Munger Would Love: The Illusion of Success

ICM on DBFM: The Connection Economy

Disruptive Innovation By Clay Christensen: Personas Are Flawed

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