A Business Model For The Connection Economy

05

Jul 2018

Why Content Marketing Is Mostly BS: Full Presentation

Posted by / in Content Marketing /

Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.

This is the full presentation, which is the basis for the series.

 

The Rest of the Series:

Intro

Content Marketing?

Marketing?

No Joined Up Thinking

8 Big Questions

Coca Cola on Content Marketing

How To Build A Monopoly

Encyclopedia Of Intelligent Content Marketing

Questions & Answers

Watch The Full Presentation Here

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Building A Business Which Charlie Munger Would Love: Full Talk

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Smart

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

ICM Talks: How You Turn Expertise into a Strategy with Intelligent Content Marketing

 

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05

Jul 2018

Please select the social network you want to share this page with:

05

Jul 2018

Please select the social network you want to share this page with:

05

Jul 2018

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03

Dec 2017

Fame At Last… the Hong Kong Visa Centre as a Classic Seth Godin Case Study!

Posted by / in Seth Godin /

I have 4 intellectual heroes - one of whom is Seth Godin.

seth

Image Credit: TED

I was interviewed on the Podcast series TGFx where I talk about how Seth Godin so instrumentally influenced the business which Martyn and I put together when developing the Hong Kong Visa Centre business model.

You can listen to the 20 minute session here.

This is how Stefan Lubinski, the host of the show, reported on our time together, marking me down as a classic Seth Godin case study…

set godin 2

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POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: My 4 Areas Of Expertise

ICM on DBFM: The Wise Words of Seth Godin

 

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