A Business Model For The Connection Economy

Clayton Christensen

Disruptive Innovation By Clay Christensen: Job To Be Done Experiences

March 7th, 2019

Posted by / in Clay Christensen /


 

Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.

In this episode I elaborate on Clay Christensen’s idea of Jobs To Be Done and how important it is to align your proposition to the Job To Be Done Experiences as this will set you miles ahead of your competition.

The Rest of the Series:

Introduction To Wanchai

Competitor Management Methodology Is Flawed

Labor Trend To Specialist Know How

Personas Are Flawed

Jobs To Be Done

Job To Be Done Experiences

Being a Purpose Brand

Disruptive Innovations & Non Consumption

Efficiency Innovations Lead To Demise

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Stephen Barnes

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