Strategic Generosity

In the science of persuasion, the law of reciprocity is a ‘subconscious prime mover’ which is unleashed powerfully if you position your proposition as being intrinsically generous. You can choose to design your business model in any fashion which makes sense to you, but deploying the law of reciprocity in a business‐strategic way is so rarely experienced, it will almost certainly make you remarkable, an intrinsically derived purpose cow.