Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.

In this introduction I explain what you can expect in the new series.

The Rest of the Series:

Introduction To Wanchai

Competitor Management Methodology Is Flawed

Labor Trend To Specialist Know How

Personas Are Flawed

Jobs To Be Done

Job To Be Done Experiences

Being a Purpose Brand

Disruptive Innovations & Non Consumption

Efficiency Innovations Lead To Demise

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ICM Talks: How did you consider the Monetisation of a Strategy based on Intelligent Content Marketing?

ICM on DBFM: The Wise Words of Seth Godin

Jordan B Peterson on ICM: How To Think About Motivation?