Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.
In this episode I explain why Competitor Management Methodology is flawed as every business meets its decline and it is down to the way the management thinks about the operations of the business.