Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.
This is the sixth episode where I talk about the views of Coca Cola on Content Marketing in 2012 and the very interesting content they produced on YouTube where they announced they were moving from Creative Excellence to Content Excellence.
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