Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks about Intelligent Content Marketing. I am also going to use this opportunity and give you a little bit of history about these spots: where they fit in Hong Kong’s history and also what they mean to me.
This is the twenty-fifth episode where I take you to Starbucks and answer the question: What’s the core dynamic that underpins an ICM strategy?
The Rest of the Series:
Introduction to Wanchai Walkabouts
What’s the Difference between Content Marketing and Intelligent Content Marketing?
How Did Intelligent Content Marketing Come About?
How do you and Martyn interact?
What do you mean by the best way to market a business is to tell the story of the business?
Intelligent Content Marketing, the “operating system” on the internet
Why is it important to compete against non-consumption?
What do you think the single biggest success element of Intelligent Content Marketing is?
Can you elaborate more on ‘Last Word Content’ & ’10 x Content’?
What’s the best way to manage your tribe?
Why are ‘Kits’ so important in an Intelligent Content Marketing strategy?
How Does “Strategic Generosity” manifest in the HKVC?
What’s the core dynamic that underpins an Intelligent Content Marketing strategy?
What is Intelligent Content Marketing?
What Gap in the Market does Intelligent Content Marketing Fill?
How Direct Response Marketing links to Intelligent Content Marketing?
Who has contributed to your overall thinking about Intelligent Content Marketing?
Why is ClickFunnels so important to you in addition to WordPress?
What is the Monopoly Planner & how did it come about?
What do you mean by ‘You can’t compete against free?
How have your 4 intellectual heroes influenced your thinking towards Intelligent Content Marketing?
Is a Purple Cow something you design or something organic?
“Those Who Can Do, Those Who Can’t Teach”
When did you realise that you had an Intelligent Content Marketing strategy?
Should you tell your business story, your personal story or both?