POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Started

Thanks so much for listening to what I have to say this evening. I hope you find it educational. The intention is to give you something to think about the connection economy.

Before we get into the crux of this, how many people in this room plan to start a start-up or have engaged in a start-up in the last six months? How many people are in here? Okay, so there is a typical question I’ve got for you. In that start-up, how does it feel, knowing that there’s a 95% chance that, two years from now, all your dreams, hopes and aspirations for that business have come to nothing?

What I want to try and do for you today is to share as an illustration of what happened with me on my journey as a start-up by necessity four years ago. At this point, I want to give you access to the kind of knowledge that I learned along the way. In this case, I want to give you something to think about in a meaningful sense. When you put your start-up on whatever path it needs to take to profitability and understand that there is a way that’s very different from how you might be thinking. But this is still open and accessible to anybody with limited resources, just like it was to us.


Getting Started
Laying Down Your Platform
Getting Smart
The Evolution
Connections & Tribes
Generosity As Strategy
Being Better Than Others
Publishing is the Key to Success

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