POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Generosity As Strategy

So how do you do it? Well, we’re all human beings. I like to think that if I have a problem, I can go to somebody. The essence of me or the person will result in that person wanting to help me. This is a true definition of a connection economy.

Firstly, Seth Godin says something that encapsulates that concept. He says: You should make art, you should be generous, you should seek to connect. Basically, you should seek to help people, answer their questions, solve their problems, allow them, and empower them to achieve their objectives. Help them attain their goals. An act of generosity is literally saying. What have I got that you haven’t got that you need, and I’m going to give it to you unconditionally.

Generosity in the Connection Economy

If you can find that in your proposition, you’re certainly on your way. But first, you have to know who your tribe is. What we additionally do, is we like it all my know-how away for free, I get paid people buy things from us. They buy the service that comes with asking somebody to do it for you because you want the peace of mind that goes with knowing that somebody like my firm is going to take care of it.

We do make money, lots of money. But everything we do, otherwise we give away for free, everything. Because asking for money is just immediate financial gain. These are the tokens to the value associated with having deeper meaningful relationships based on generosity with the people that you want to have relationships with.

So, Seth Godin says make art. So when my business partner says to me, what are we spending our money on again next month, and I’ll say it doesn’t really matter. We’re just making art.


Getting Started
Laying Down Your Platform
Getting Smart
The Evolution
Connections & Tribes
Generosity As Strategy
Being Better Than Others
Publishing is the Key to Success

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