POWER OF FREE! #5: Natural SEO in Intelligent Content Marketing: Loonies In

In 2011, the internet was a very, very different place from where it is today. Because in 2011, if you wanted to have an internet business, unfortunately, you’re in the hands of other people who were once again, getting in my instance, my way, because Organic SEO was a very outrageous technical process.


That time, in order to put your internet footprint down, you had to go through this outrageous technical process that really only a guy, you know, with a propeller in his head, that thinks he really understand how the world works, can come up with, well, guess what, this was just more technical rubbish.

I think, at this point, you know what in the first 12 months, I spent amounts of money on these Indian engineers that went out link building for me and putting up these ridiculous articles,  mapped out in this way all the kind of stuff, watching the keywords on certain websites to appear in the search engine results pages, and be good there for two or three weeks.

Then we’d stop, we stopped spending this money and then it slowly sink out of view. I said to myself, there’s something wrong here. This feels to me like it’s the Millennium bug all over again.

What’s going on with this internet thing

Does everybody remember the Melia Millennium bug? Well, for those youngsters that don’t, basically the world was going to hell in a handbasket. In 1999 airplanes were going to fall out of the skies. They were going to answer the bank or bank accounts at the stroke of midnight, it was doom. And for about a dozen years after that, they had realized the problem.

There emerged this huge industry of these it consultants that were solving this problem. And lo and behold, the day we crossed midnight, nothing, not a single instance, that has never existed. So I thought this is going on now with this internet thing. I can’t believe some guys with propellers in my head. They are once again, getting in the way of me achieving my dreams.

Car mechanic syndrome

I’ve got the best content in the world in my niche. Why do I have to rely on these guys to get it out there? Something’s wrong. So what are they doing? What are they really doing these guys apart from piling on is what I call the car mechanic syndrome, where you take your car to your car mechanic, you haven’t got a clue whether it is charging you is a good price or a bad price, you just need to get it fixed.

Well, that’s exactly what I realized these guys were doing. So I had the Eureka moment. I thought hang on a minute, they have set up the entire industry  to the game. Google and Google only, are the players. They’ve got access to all the data and all the inputs. So if they’ve got access to all the data and the inputs, they will never be able to be gained.

Organic SEO, natural language algorithm

If they’ve got access to all the data and all the inputs in time, their body of knowledge would become such that algorithm would start to recognize natural language. So if you then determine that you are going to produce a content proposition that was designed to answer questions that are being asked in natural language, which is the ultimate determinant of the Google algorithm, that’s where it’s going. That’s what it’s all about Organic SEO.

In conclusion, if you do that, and you do that before anybody else, you do anything you can think unique and interesting where you will win by default because time is on your side. And that was a eureka moment for me.



More Stuff You May Find Useful Or Interesting

Disruptive Innovation By Clay Christensen: Personas Are Flawed

ICM Talks: Communicating Your Value

Why Content Marketing Is Mostly BS: Full Presentation

Building A Business Which Charlie Munger Would Love: The Illusion of Success

Jordan B Peterson on ICM: How To Think About Motivation?