POWER OF FREE! #12: Reinventing Value & Price in Intelligent Content Marketing: You May As Well Own Free

Today I’m gonna talk to you about free. And essentially how we went out reinventing value on price with what we did at the Hong Kong Visa Center now.



As we work our way through it, essentially, I want you to sort of understand that the Stewart Brand cat gave this quote some time ago. This is quite famous where he says, information wants to be free. To which my response is, well, actually, if he’s going to be free, you may as well own it. And that’s the core sort of message that I’ve got for you when I deliver this presentation for you this evening.