Session 2

Competitor Assessment

Professor Clay Christensen in his book The Innovators Dilemma sets out how and why present incumbents are unable to respond to the challenges brought about by upstart innovators in well-established market segments

Intelligent Content Marketing is a quintessential Disruptive Innovation which will more than likely be beyond the reach of your industrial economy competitors who are best invoking either Sustaining or Efficiency innovations which do not lead to growth nor meaningful differentiation in the marketplace

The Innovator’s Dilemma – Prof. Clay Christenson


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