Uncategorized

A Business Model For The Connection Economy

21

Jan 2020

Why Content Marketing Is Mostly BS: How To Build A Monopoly

Posted by / in Content Marketing, Monopoly, Uncategorized /

Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com

Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.

This is the seventh episode where I show our contribution on How To Build A Monopoly and introduce the idea of Intelligent Content Marketing.

The Rest of the Series:

Intro

Content Marketing?

Marketing?

No Joined Up Thinking

8 Big Questions

Coca Cola on Content Marketing

How To Build A Monopoly

Encyclopedia Of Intelligent Content Marketing

Questions & Answers

Watch The Full Presentation Here

More Stuff You May Find Useful Or Interesting

Disruptive Innovation By Clay Christensen: Personas Are Flawed

Jordan B Peterson on ICM: Advice For Over 40s Who Have Faltered in Life

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Turning Expertise Into Monopoly

Building A Business Which Charlie Munger Would Love: The Illusion of Success

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Laying Down Your Platform

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03

Jan 2020

Why Content Marketing Is Mostly BS: No Joined Up Thinking

Posted by / in Content Marketing, Uncategorized /

Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com

Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.

This is the fourth episode where I with the greatest of respect accuse Joe Pulizzi and Robert Rose of potentially not engaging in real joined up thinking.

The Rest of the Series:

Intro

Content Marketing?

Marketing?

No Joined Up Thinking

8 Big Questions

Coca Cola on Content Marketing

How To Build A Monopoly

More Stuff You May Find Useful Or Interesting

Jordan B Peterson on ICM: Get Yourself Together

ICM Talks: How You Turn Expertise into a Strategy with Intelligent Content Marketing

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Laying Down Your Platform

ICM on DBFM: The Connection Economy

Disruptive Innovation By Clay Christensen: Competitor Management Methodology Is Flawed

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19

Dec 2019

Visa Geeza Speaks on Content Marketing – What Metrics Should You Care About

Posted by / in Uncategorized /

Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com

The series Visa Geeza Speaks on Content Marketing is a series formed of a talk Stephen Barnes gave on September 1st, 2015 on a topic that is today relevant more than ever!

In this part Stephen Barnes discusses further the strategic thinking which led to the Hong Kong Visa Centre’s perpetually evolving business model based on connections, generosity, sharing, transparency and trust.

You can find the talk and much more useful and interesting materials on the Encyclopedia of Intelligent Content Marketing, which is a 100% FREE membership program that details, step-by-step, how to build a modern service monopoly from nothing with no money invested.

Start Today! – Register Here

The Rest of the Series

Visa Geeza Speaks on Content Marketing – Setting the Scene

Visa Geeza Speaks on Content Marketing – What is Content Marketing?

Visa Geeza Speaks on Content Marketing – How Do You Make Money Through Content Marketing

Visa Geeza Speaks on Content Marketing – What Are Personas & How Are They Used

Visa Geeza Speaks on Content Marketing – How Often Do You Recommend Posting?

Visa Geeza Speaks on Content Marketing – What Metrics Should You Care About

Visa Geeza Speaks on Content Marketing – What Software Do You Recommend

Visa Geeza Speaks on Content Marketing – What Content Marketing Process Should You Adopt

Visa Geeza Speaks on Content Marketing – What Kind of Mistakes Do People Make?

Visa Geeza Speaks on Content Marketing – What’s the Best Type of Content? 

Visa Geeza Speaks on Content Marketing – What is Content Amplification & How Does it Work?

Visa Geeza Speaks on Content Marketing – What’s the Most Popular Type of Content?

More Stuff You May Find Useful Or Interesting

ICM on DBFM: The Influences & Ideas of Charlie Munger

ICM Talks: Communicating Your Value

Wanchai Walkabouts: How Did Intelligent Content Marketing Come About

Building A Business Which Charlie Munger Would Love: Lessons From Failure

Disruptive Innovation By Clay Christensen: Job To Be Done Experiences

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17

Dec 2019

Disruptive Innovation By Clay Christensen – Introduction To Wanchai

Posted by / in Uncategorized /

Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com

Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.

In this introduction I explain what you can expect in the new series.

The Rest of the Series:

Introduction To Wanchai

Competitor Management Methodology Is Flawed

Labor Trend To Specialist Know How

Personas Are Flawed

Jobs To Be Done

Job To Be Done Experiences

Being a Purpose Brand

Disruptive Innovations & Non Consumption

Efficiency Innovations Lead To Demise

More Stuff You May Find Useful Or Interesting

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Turning Expertise Into Monopoly

Building A Business Which Charlie Munger Would Love: Deliver Meaningful Value

ICM Talks: How did you consider the Monetisation of a Strategy based on Intelligent Content Marketing?

ICM on DBFM: The Wise Words of Seth Godin

Jordan B Peterson on ICM: How To Think About Motivation?

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