A Business Model For The Connection Economy

16

Sep 2020

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13

Sep 2020

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13

Sep 2020

Customer Obsession

Posted by / in ICM Case Study /

Case Study: ICM
Shot on June 29, 2019
Week 5 – Diary 5
Customer Obsession

We cover a few topics today, click play to find out more about why designing your business proposition as a result of customer obsession is fundamental for success. How to craft an irresistible offer and build a reputation based on trust and value exchange. You’ll also get a framework of how a direct response marketing strategy should be implemented.

Check out the Rest of Week 5 Diaries

Diary 1 – Update and Bezos

Diary 2 – Update and Bezos Ltd

Diary 3 – At The Gym With Will

Diary 4 – Sales Progress So Far This Week

Diary 5 – Customer Obsession

 

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11

Sep 2020

Wanchai Walkabouts: What’s the best way to manage your tribe?

Posted by / in Intelligent Content Marketing /

Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks about Intelligent Content Marketing. I am also going to use this opportunity and give you a little bit of history about these spots: where they fit in Hong Kong’s history and also what they mean to me.

This is the nineteenth episode where I take you to Food Plaza and answer the question: What’s the best way to manage your tribe?

The Rest of the Series:

 

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Jordan B Peterson on ICM: Get Yourself Together

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Building A Business Which Charlie Munger Would Love: The Illusion of Success

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10

Sep 2020

Update and Bezos Ltd.

Posted by / in ICM Case Study /

Case Study: ICM
Shot on June 26, 2019
Week 5 – Diary 2
Update and Bezos Ltd

In today’s video diary entry, we get a short and sweet update on what kind of content is next to come. We focus a bit on Amazon practices, and what we believe made them such a commercial giant always at the top of their field.

Check out the Rest of Week 5 Diaries

Diary 1 – Update and Bezos

Diary 2 – Update and Bezos Ltd

Diary 3 – At The Gym With Will

Diary 4 – Sales Progress So Far This Week

Diary 5 – Customer Obsession

 

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09

Sep 2020

Update and Bezos

Posted by / in ICM Case Study /

Case Study: ICM
Shot on June 25, 2019
Week 5 – Diary 1
Update and Bezos

Week 5 of the video diary journey starts with an update on the progress Will and I have made so far with Zzzzip. We share a bit more about the roadmap to optimizing the Direct Response Marketing content strategy we have in play for our Monopoly Tribe project. In the final part of the video, I share my thoughts on Jeff Bezos and his story

Check out the Rest of Week 5 Diaries

Diary 1 – Update and Bezos

Diary 2 – Update and Bezos Ltd

Diary 3 – At The Gym With Will

Diary 4 – Sales Progress So Far This Week

Diary 5 – Customer Obsession

 

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09

Sep 2020

POWER OF FREE! #11: What’s Your Platform in Intelligent Content Marketing: Go Build A Monopoly

Posted by / in Intelligent Content Marketing, Monopoly, Power Of Free /

The Encyclopedia of Intelligent Content Marketing is 100% FREE membership program that details, step-by-step, how to build a modern service monopoly from nothing with no money invested.

Start Today! – Register Here

The Rest of the Series

The Evolutionary Imperative

Emerging Platforms

Our Mission Platform & Content

Platform Front & Back

Publishing To Our Platform

Our Platform DNA

We Have A Secret

Our Platform Enabler

Platform Yield 2012-2015

Go Build A Monopoly

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Building A Business Which Charlie Munger Would Love: Deliver Meaningful Value

ICM on DBFM: The Connection Economy

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Laying Down Your Platform

ICM Talks: What is the Intelligent Content Marketing Strategy Foundation?

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