A Business Model For The Connection Economy

Clayton Christensen

Disruptive Innovation By Clay Christensen: Jobs To Be Done

February 11th, 2019

Posted by / in Clay Christensen /


Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.

In this episode I explain the idea of Jobs To Be Done, give some examples of a job to be done and talk about how understanding and determining it can help you develop a specific proposition for your clients.

The Rest of the Series:

Introduction To Wanchai

Competitor Management Methodology Is Flawed

Labor Trend To Specialist Know How

Personas Are Flawed

Jobs To Be Done

Job To Be Done Experiences

Being a Purpose Brand

Disruptive Innovations & Non Consumption

Efficiency Innovations Lead To Demise

More Stuff You May Find Useful Or Interesting

ICM Talks: What is the Intelligent Content Marketing Strategy Foundation?

Building A Business Which Charlie Munger Would Love: Full Talk

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Started

Why Content Marketing Is Mostly BS: Full Presentation


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Stephen Barnes