What do your clients and prospects actually need out of your capabilities and expertise?
The Connection Economy gives us the ability to redefine entire marketplaces and brings to the fore service capabilities simply not doable in the industrial economy modes of business operation.
Elspeth Rae is an Edinburgh-based real estate search, investment and property management expert (and also the sister and business partner of Dr. David Bruce). The two completely agree with the POWER OF FREE. Elspeth had a two-hour session with Stephen Barnes where he presented to her a helicopter overview of THE MONOPOLY PLANNER material which David had previously learned from Stephen. Immediately after the presentation, Elspeth applied the Intelligent Content Marketing strategy to her expertise and now delivers value to her business in Scotland in a way that befits the dynamics of the Connection Economy. This has led to a signifant increase in revenues and most importantly of all, her ability to win new client relationships ahead of her competitors. Follow her story!
F39M26 – Control The Experience Environment
Disney got it right and so can you! Understanding the exact the type of experience will resonate strongly with your customer.
F39M27 – Market Alignment By Design
Create a 10x content proposition + an irresistible offer + give generously = relationships & you achieve true market alignment.
F39M28 – Unrivalled Customer Experience
Industrial Economy businesses just pay lip service to Customer Service. In the Connection Economy it should be in your DNA.
F39M29 – Consider Your Idea Virus
Seth Godin brilliantly articulates how to make your ideas spread. We chose Visa Geeza and Intelligent Content Marketing for ours.
F39M30 – Building and Loving Your Tribe
Seth Godin defines a Tribe as a group of people, who are connected to (a) one another, (b) a leader or (c) an idea. Love yours and build it.
1 – Understanding Your Marketplace
How To Get An Edge Over Your Competition By Knowing Your Market Like They Never Will!
2 – Technology Infrastructure
The Technology & Tools You'll Need For Your Intelligent Content Marketing Strategy!
3 – Crafting An Unbeatable Offer
Create Your Market Proposition With Intelligent Content Marketing At Its D-N-A!