So now I'm going to show you how it all came about. Now, right from the very get go our intention, w [...]

Essentially what we did and what some other companies did was they essentially said, I want to be th [...]

I'm going to talk to you about platform and the platform for a business that we've developed for our [...]

This was all joined up thinking now, I'm privileged because I can look back after the fact. And I ca [...]

Believe that I've got all the answers, I can assure you. But I've kind of thought about this. I'm ki [...]

This is what Seth Godin yells, permission licensing, permission maxing is the privilege, the privile [...]

The Big, big idea that Seth Godin put out was this idea that, you know, one way to sell consumers so [...]