Don Tapscott in his 1996 book The Digital Economy predicted that the centre of commercial gravity for expert niches would shift from the corporation to the individual. Why? Because the industrial economy requirement for a trust mechanism to facilitate commerce meant that consumers could take safety in size and brands. Corporations do not have a personal story to tell.
Vulnerability, authenticity and trust are the value markers in creating commercial relationships in the connection economy
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Over the course of this month, you and your team will be learning what joining in with the connection economy is all about, how to easily and readily get started on your content development activities and mastering the self-publishing platform WordPress
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