A Product For Nobody
Seth Godin 101 - 1: Marketing Is About Spreading Ideas
"Marketing is about spreading ideas and spreading ideas is the single most important output of our civilization"
Seth Godin 101 - 2: Build Something Far Bigger Than Yourself
"You have everything you need to build something far bigger than yourself"
Seth Godin 101 - 3: Don’t Try To Be The ‘Next'
"Don't try to be the 'next'. Instead, try to be the other, the changer, the new"
Seth Godin 101 - 4: Don’t Find Customers For Your Products
"Don't find customers for your products, find products for your customers"
Seth Godin 101 - 5: Making Promises And Keeping Them
"Making promises and keeping them is a great way to build a brand"
Seth Godin 101 - 6: Leave Them Better Than When We Found Them
"Our job is to make change, to interact in a new way that leaves them better than when we found them"
Seth Godin 101 - 7: You Think You’ll Have Time To Do It Over
"If you don't have time to do it right, what makes you think you'll have time to do it over?"
Seth Godin 101 - 8: Remarkable Visions And Insights
"Remarkable visions and insights are always met with resistance"
Seth Godin 101 - 9: Leadership Is About Creating Change
"Leadership is about creating change you believe in"
Seth Godin 101 - 10: Leadership Is The Art Of Giving A Platform
"Leadership is the art of giving a platform for spreading ideas that work"
Seth Godin 101 - 11: Change Almost Never Fails Because It’s Too Early
"Change almost never fails because it's too early. It almost always fails if it's too late"
Seth Godin 101 - 12: The Hardest Thing Is To Initiate
"The easiest thing is to react. The second easiest is to respond. But the hardest thing is to initiate"
Seth Godin 101 - 13: The Cost Of Being Wrong
"The cost of being wrong is less than the cost of doing nothing"
Seth Godin 101 - 14: The Largest Enemy Of Change And Leadership
"The largest enemy of change and leadership isn't a 'no', but a 'not yet', which is the safest, easiest way to forestall change"
Seth Godin 101 - 15: Changing The Status Quo
"Organizations that destroy the status quo win. Changing the status quo gives you the opportunity to be remarkable"
Seth Godin 101 - 16: You Can’t Fool All The People
"You can't fool all the people, not even most of the time. The people, once unfooled, talk about the experience"
Seth Godin 101 - 17: Lousy, Lame & Dangerously Bad Ideas
"All the creativity books in the world aren't going to help you if you're unwilling to have lousy, lame and dangerously bad ideas"
Seth Godin 101 - 18: You Don’t Want To Change Your Mind
"The real problem when working with a coach is not that you don't know what to do, it's that you don't want to change your mind"
Seth Godin 101 - 19: It Is So Easy For You To Be Remarkable
"How dare you settle for less when the world has made it so easy for you to be remarkable"
Seth Godin 101 - 20: The Stories You Tell
"Marketing is no longer about the stuff that you make, but about the stories you tell"
Seth Godin 101 - 21: You Will Become Irrelevant
"Either you're going to tell stories that spread, or you will become irrelevant"
Seth Godin 101 - 22: Relations, Stories And Magic
"People do not buy goods and services. They buy relations, stories and magic"
Seth Godin 101 - 23: If It Scares You, It Might Be A Good Thing To Try
"If it scares you, it might be a good thing to try"
Seth Godin 101 - 24: Getting What You’ve Been Getting
"Doing what you've been doing is going to get you what you've been getting"
Seth Godin 101 - 25: Interrupting Strangers
"Selling to people who actually want to hear from you is more effective than interrupting strangers who don't"
Seth Godin 101 - 26: You Haven’t Given Anything Else To Care About
"The reason it seems that price is all your customers care about is that you haven't given them anything else to care about"
Seth Godin 101 - 27: The Only Thing Worse Than Starting Something
"The only thing worse than starting something and failing is not starting something"
Seth Godin 101 - 28: Anxiety Is Experiencing Failure In Advance
"Anxiety is experiencing failure in advance"
Seth Godin 101 - 29: The Art Of Moving Forward
"The art of moving forward lies in understanding what to leave behind"
Seth Godin 101 - 31: The Best The Timid Can Hope For
"The best the timid can hope for is to be unnoticed"
Seth Godin 101 - 33: Production Aarrrgh
"Set a goal, and in small, consistent steps, work to reach it"
Seth Godin 101 - 34: You’re Either Remarkable Or Invisible
"You're either remarkable or invisible. Make a choice"
Seth Godin 101 - 35: Take Appropriate Risks
"Take appropriate risks, risks that keep you in the game even if you fail"
Seth Godin 101 - 36: The Only Way To Get Good At Solving Problems
"The only way to get good at solving problems is to solve them"
Seth Godin 101 - 37: Create Exceptional Products And Services
"If you use your money to create exceptional products and services, you won't need to spend it on advertising"
Seth Godin 101 - 38: Make A Difference
"Connect, create meaning, make a difference, matter, be missed"
Seth Godin 101 - 39: Marketing Is A Contest For People’s Attention
"Marketing is a contest for people's attention"
Seth Godin 101 - 40: You Have To Push Yourself To Be Spectacularly Better
"You have to push yourself to be spectacularly better at the thing you bring to the marketplace than most people. And you can"
Seth Godin 101 - 41: Liberate Yourself From The Need To Be Right
"Liberate yourself from the need to be right"
Seth Godin 101 - 42: Can You Be Heard, Can You Connect, Can You Be Trusted
"This is an economy based on connection. Can you be heard, can you connect, can you be trusted?"
Seth Godin 101 - 43: Be Genuine. Be Remarkable. Be Worth Connecting With
"Be genuine. Be remarkable. Be worth connecting with"
Seth Godin 101 - 45: You Don’t Need More Time In Your Day
"You don't need more time in your day. You need to decide"
Seth Godin 101 - 46: If You Hesitate To Map Out Your Future
"If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped out your future anyway"
Seth Godin 101 - 48: Effort Is Its Own Reward If You Allow It To Be
"Effort is its own reward if you allow it to be"
Seth Godin 101 - 49: If Your Audience Isn’t Listening, It’s Not Their Fault
"If your audience isn't listening, it's not their fault. It's yours"
Seth Godin 101 - 50: Anything Worth Doing Is Worth Doing Because You Changed Someone Else
"Anything Worth Doing Is Worth Doing Because You Changed Someone Else"
Seth Godin 101 - 51: Standing Out Is A Long-Term Strategy That Takes Guts
"Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts"
Seth Godin 101 - 52: There’s No Shortage Of Remarkable Ideas
"There is no shortage of remarkable ideas, what's missing is the will to execute them"
Seth Godin 101 - 55: Your Turn
"Your turn. Imagine that the world has no middlemen, no publishers, no bosses, no HR folks, no one telling you what you couldn't do. If you ...
Seth Godin 101 - 56: The Job Isn’t To Catch Up To The Status Quo
"The job isn't to catch up to the status quo; the job is to invent the status quo"
Seth Godin 101 - 57: Perfecting Your Ability To Know When To Start
"The challenge, it turns out, isn't in perfecting your ability to know when to start and when to stand by. The challenge is getting into the...
Seth Godin 101 - 58: Marketing Done Right
"This is marketing done right. Marketing where the marketer changes the product, not the ads"
Seth Godin 101 - 59: A Product For Nobody
"Don't try to make a product for everybody, because that is a product for nobody"
Seth Godin 101 - 60: We’ve Greatly Exaggerated The Risk Of Sinking
"We've greatly exaggerated the risk of sinking, without celebrating the value of swimming"
Seth Godin 101 - 62: If Your Offering Itself Isn’t Remarkable, It’s Invisible
"Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-m...
Seth Godin 101 - 63: Real Success Goes To Those Who Obsess
"And yet the real success goes to those who obsess. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or...
Seth Godin 101 - 64: Old Marketing Will Die
"The internet is going to change marketing before it changes almost anything, and old marketing will die in its path"
Seth Godin 101 - 65: Most Marketers Don’t Notice, Track, Or Interact With People
"Today most marketers don't notice, track, or interact with people until they are customers"
Seth Godin 101 - 66: The Asset Of Permission Will Generate Profits
"As new forms of media develop and clutter becomes ever more intense, it's the asset of permission that will generate profits for marketers"
Seth Godin 101 - 67: We Believe What We Want To Believe
"We believe what we want to believe and once we believe something, it becomes a self-fulfilling truth"
Seth Godin 101 - 68: Your Opportunity Lies In Finding A Neglected Worldview
"Your opportunity lies in finding a neglected worldview, framing your story in a way that this audience will focus on and going from there"
Seth Godin 101 - 69: The Secret Is To Being Willing To Be Wrong
"The secret to being wrong isn't to avoid being wrong. The secret is to being willing to be wrong"
Seth Godin 101 - 70: Offering A Remarkable Product With A Great Story
"The organizations that succeed realize that offering a remarkable product with a great story is more important and more profitable than doi...
Seth Godin 101 - 71: Your Art Is ...
"Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging t...
Seth Godin 101 - 72: Art Is A Personal Gift That Changes The Recipient
"Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does"
Seth Godin 101 - 73: The Secret Of Leadership Is Simple
"The secret of leadership is simple: Do what you believe in. Paint a picture for the future. Go there. People will follow"
Seth Godin 101 - 74: You Will Wilfully Ignore The Future That Is Likely
"If you are deliberately trying to create a future that feels safe, you will wilfully ignore the future that is likely"
Seth Godin 101 - 75: The Idea That Wins
"In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behin...
Seth Godin 101 - 76: Change Isn't Made By Asking Permission
"Change isn't made by asking permission. Change is made by asking forgiveness, later"