"Marketing is about spreading ideas and spreading ideas is the single most important output of our civilization"
"You have everything you need to build something far bigger than yourself"
"Don't try to be the 'next'. Instead, try to be the other, the changer, the new"
"Don't find customers for your products, find products for your customers"
"Making promises and keeping them is a great way to build a brand"
"Our job is to make change, to interact in a new way that leaves them better than when we found them"
"If you don't have time to do it right, what makes you think you'll have time to do it over?"
"Remarkable visions and insights are always met with resistance"
"Leadership is about creating change you believe in"
"Leadership is the art of giving a platform for spreading ideas that work"
"Change almost never fails because it's too early. It almost always fails if it's too late"
"The easiest thing is to react. The second easiest is to respond. But the hardest thing is to initiate"
"The cost of being wrong is less than the cost of doing nothing"
"The largest enemy of change and leadership isn't a 'no', but a 'not yet', which is the safest, easiest way to forestall change"
"Organizations that destroy the status quo win. Changing the status quo gives you the opportunity to be remarkable"
"You can't fool all the people, not even most of the time. The people, once unfooled, talk about the experience"
"All the creativity books in the world aren't going to help you if you're unwilling to have lousy, lame and dangerously bad ideas"
"The real problem when working with a coach is not that you don't know what to do, it's that you don't want to change your mind"
"How dare you settle for less when the world has made it so easy for you to be remarkable"
"Marketing is no longer about the stuff that you make, but about the stories you tell"
"Either you're going to tell stories that spread, or you will become irrelevant"
"People do not buy goods and services. They buy relations, stories and magic"
"If it scares you, it might be a good thing to try"
"Doing what you've been doing is going to get you what you've been getting"
"Selling to people who actually want to hear from you is more effective than interrupting strangers who don't"
"The reason it seems that price is all your customers care about is that you haven't given them anything else to care about"
"The only thing worse than starting something and failing is not starting something"
"Anxiety is experiencing failure in advance"
"The art of moving forward lies in understanding what to leave behind"
"We don't need more stuff. We need more humanity"
"The best the timid can hope for is to be unnoticed"
"Waiting for perfect is never as smart as making progress"
"Set a goal, and in small, consistent steps, work to reach it"
"You're either remarkable or invisible. Make a choice"
"Take appropriate risks, risks that keep you in the game even if you fail"
"The only way to get good at solving problems is to solve them"
"If you use your money to create exceptional products and services, you won't need to spend it on advertising"
"Connect, create meaning, make a difference, matter, be missed"
"Marketing is a contest for people's attention"
"You have to push yourself to be spectacularly better at the thing you bring to the marketplace than most people. And you can"
"Liberate yourself from the need to be right"
"This is an economy based on connection. Can you be heard, can you connect, can you be trusted?"
"Be genuine. Be remarkable. Be worth connecting with"
"Everyone is not your customer"
"You don't need more time in your day. You need to decide"
"If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped out your future anyway"
"I do things which I'm afraid of"
"Effort is its own reward if you allow it to be"
"If your audience isn't listening, it's not their fault. It's yours"
"Anything Worth Doing Is Worth Doing Because You Changed Someone Else"
"Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts"
"There is no shortage of remarkable ideas, what's missing is the will to execute them"
"Playing safe is very risky"
"Go Ahead, do something impossible"
"Your turn. Imagine that the world has no middlemen, no publishers, no bosses, no HR folks, no one telling you what you couldn't do. If you ...
"The job isn't to catch up to the status quo; the job is to invent the status quo"
"The challenge, it turns out, isn't in perfecting your ability to know when to start and when to stand by. The challenge is getting into the...
"This is marketing done right. Marketing where the marketer changes the product, not the ads"
"Don't try to make a product for everybody, because that is a product for nobody"
"We've greatly exaggerated the risk of sinking, without celebrating the value of swimming"
"Differentiate to succeed"
"Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-m...
"And yet the real success goes to those who obsess. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or...
"The internet is going to change marketing before it changes almost anything, and old marketing will die in its path"
"Today most marketers don't notice, track, or interact with people until they are customers"
"As new forms of media develop and clutter becomes ever more intense, it's the asset of permission that will generate profits for marketers"
"We believe what we want to believe and once we believe something, it becomes a self-fulfilling truth"
"Your opportunity lies in finding a neglected worldview, framing your story in a way that this audience will focus on and going from there"
"The secret to being wrong isn't to avoid being wrong. The secret is to being willing to be wrong"
"The organizations that succeed realize that offering a remarkable product with a great story is more important and more profitable than doi...
"Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging t...
"Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does"
"The secret of leadership is simple: Do what you believe in. Paint a picture for the future. Go there. People will follow"
"If you are deliberately trying to create a future that feels safe, you will wilfully ignore the future that is likely"
"In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behin...
"Change isn't made by asking permission. Change is made by asking forgiveness, later"
"Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding ou...
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