In the connection economy, where everybody has ubiquitous connectivity, there are great opportunities for individuals who have leadership capabilities in one particular area or niche.
If they demonstrate that they are prepared to take on that role, to put themselves in the position of answering questions and solving problems, the people that are interested in that niche can easily become his tribe.
[0:30] On Seth Godin’s book Tribes
[4:00] How would you transition someone that is part of your visa tribe to your marketing tribe?
[5:50] On the members and organizational nature of a modern day tribe.
[7:20] Are there any dangers of a tribe falling apart?
[8:55] Would you say that it is advisable to switch off comments on social media platforms?
[9:40] How do you monetize a tribe?
[11:00] Do you think it is advisable to curate the news that you provide to your tribe?
[12:00] What other ways can you suggest for people to put themselves out there in terms of marketing?
[14:00] When starting out, should one go for the low hanging fruit?
[15:40] On bringing an old fashioned legal profession and bringing it to a connection economy model.
[18:20] How long did it take to build your tribe?
[19:55] Do you have the ability to have an understanding of where people are contacting you from and what percentage would you say are located in Hong Kong and overseas, given that visas are something that apply to expatriates?
[21:10] If you are analyzing the data, are you creating content to talk specifically about the most asked questions or are you bolstering things that are not getting as much attention that you would like?
[27:00] Do you think there is a danger in social commenting, be it political, or any other hot topic when you are running a business?
Podcast 1: The Connection Economy
Jason and Stephen dive into the content of the Monopoly Planner. They clarify important terms such as "the connection economy" and ICM.
Podcast 2: The Wise Words of Seth Godin
This episode is dedicate to marketing guru Seth Godin, the father of permission marketing, idea viruses and the purple cow.
Podcast 3: The Principles of Kevin Kelly
Jason and Stephen talk about Kevin Kelly's vision of the modern world and where the digital economy might be heading.
Podcast 4: The Influences & Ideas of Charlie Munger
Charlie Munger is a role model for business morality and for how to deliver products that you would like to buy as well.
Podcast 5: The Thoughts & Observations of Don Tapscott
After diving into his ideas you will realise that what used to work in the industrial economy will not work in the connection economy.
Podcast 6: Clay Christensen & Disruptive Innovation
Find out about the three types of innovation (Sustaining, Efficient and Disruptive) and how to disrupt your market through the power of FREE...
Podcast 7: Making Yourself Indispensable
How to transform yourself into a lynchpin and the importance of being indispensable in the connection economy.
Podcast 8: Tribes
A discussion on Seth Godin’s book Tribes and how you can find your tribe and harness that into a monopoly in your niche just like I did.
Podcast 9: Mapping the Knowledge Graph
Anticipating that people will be looking for info on the subject matter you are an expert in, producing and publishing it.
Podcast 10: 1000 True Fans
The journey to a successful business proposition, the milestones you will cross, the first major one being gathering 1000 true fans.
Podcast 11: Dominating Search
How you should structure and publish your content so that over time you ensure organic growth and search domination.
Podcast 12: Be a Lynchpin
How to be indispensable to your business without being a slave to it, the connection economy gives you all the tools to achieve that.
Podcast 13: The Content Marketing Fallacy
Find out why content marketing as it is widely known is a meaningless concept and more on the solution – Intelligent Content Marketing.
Podcast 14: Everyone's an Expert
How to showcase and monetise your expertise and the best strategy towards publishing it by using the science of persuasion.
Podcast 15: Telling Your Story
The importance of storytelling when you want to build a relationship based on trust and authenticity.
Podcast 16: Selling Stuff Your Competitors Can't
How to sell stuff your competition can’t by adopting a disruptive strategy when you approach your market segment.
Podcast 17: From Zero to One
Find out how to design your business to address the market in such a way that you end up having the only company of that type.
Podcast 18: The History and Logic behind the Monopoly Planner
The Monopoly Planner is a 39000 feet view of how to craft an irresistible offer by implementing an ICM strategy.
Podcast 19: Introduction to the Monopoly Planner
What the Monopoly Planner and the free Encyclopedia of ICM are all about and in what order you should consume this content.
Podcast 20: Components of a Monopoly Business Model
A discussion on the elements that make up an intelligent content marketed business, the foundation being a WordPress platform.
Podcast 21: Irresistible Offer
To create an irresistible offer you must make it clear to your customer that the value you offer is greater than the price.
Podcast 22: Becoming a Connection Economy Entrepreneur
How to value your work, seek meaning in everything you do as well as the importance of the customer experience.
Podcast 23: Analyze the Marketplace
Why a successful company can fail in the face of disruptive innovation and the logic behind creating a 10x better proposition.
Podcast 24: Compete Against Non-Consumption
How to sell what your competitors are already selling and how to address the segments of a market in the connection economy.