A Business Model For The Connection Economy

Live Case Studies

Why Content Marketing Is Mostly BS: No Joined Up Thinking

July 31st, 2020

Posted by / in Intelligent Content Marketing, Live Case Studies, Monopoly, Power Of Free /


 

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Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.

This is the fourth episode where I with the greatest of respect accuse Joe Pulizzi and Robert Rose of potentially not engaging in real joined up thinking.

The Rest of the Series:

Intro

Content Marketing?

Marketing?

No Joined Up Thinking

8 Big Questions

Coca Cola on Content Marketing

How To Build A Monopoly

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Jordan B Peterson on ICM: Get Yourself Together

ICM Talks: How You Turn Expertise into a Strategy with Intelligent Content Marketing

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Laying Down Your Platform

ICM on DBFM: The Connection Economy

Disruptive Innovation By Clay Christensen: Competitor Management Methodology Is Flawed

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Stephen Barnes

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