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Wanchai Walkabouts: How have your 4 intellectual heroes influenced your thinking towards Intelligent Content Marketing?
July 25, 2022
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This is the sixteenth episode where I take you to the Great Eagle Centre and answer the question: How have your 4 intellectual heroes influenced...
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Wanchai Walkabouts: Can you elaborate more on Last Word Content and 10 x Content?
July 23, 2022
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This is the seventeenth episode where I take you to Star Ferry and answer the question: Can you elaborate more on Last Word Content and 10 x Content?
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Wanchai Walkabouts: What do you mean by “You can’t compete against free”?
July 21, 2022
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This is the fourteenth episode where I take you to Lockhart Road and answer the question: What do you mean by "You can’t compete against free"?
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Wanchai Walkabouts: What do you think the single biggest success element of Intelligent Content Marketing is?
July 19, 2022
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This is the fifteenth episode where I take you to the bridge between Wanchai MTR and the Immigration Department and answer the question: What do you think the single biggest...
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Wanchai Walkabouts: What is the Monopoly Planner & how did it come about?
July 17, 2022
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This is the twelfth episode where I take you to Wanchai Tower and answer the question: What is the Monopoly Planner & how did it come about?
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Wanchai Walkabouts: Why is it important to compete against non-consumption?
July 15, 2022
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This is the thirteenth episode where I take you to the Video Cha Cha Studio and answer the question: Why is it important to compete against...
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Wanchai Walkabouts: Why is ClickFunnels so important to you in addition to WordPress?
July 13, 2022
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This is the tenth episode where I take you to the Wanchai Police Station and answer the question: Why is ClickFunnels so important to you in addition to WordPress?
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Wanchai Walkabouts: Intelligent Content Marketing, the “operating system” on the internet
July 11, 2022
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This is the eleventh episode where I take you to the Garden of The Hong Kong Academy for Performing Arts and talk about ICM, the "operating system" on the internet.
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Wanchai Walkabouts: Who has contributed to your overall thinking about ICM?
July 9, 2022
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This is the eighth episode where I take you to Johnston Road & The Pawn and answer the question: Who has contributed to your overall thinking about ICM?
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Wanchai Walkabouts: What do you mean by the best way to market a business is to tell the story of the business?
July 7, 2022
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This is the ninth episode where I take you to the road stretch into the heart of Wanchai and answer the question: What do you mean by the best way to...
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Wanchai Walkabouts: How Direct Response Marketing links to Intelligent Content Marketing?
July 5, 2022
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Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks...
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Wanchai Walkabouts: How do you and Martyn interact?
July 3, 2022
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Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks...
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Wanchai Walkabouts: How Did Intelligent Content Marketing Come About?
June 29, 2022
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Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks...
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Wanchai Walkabouts: What Gap in the Market does Intelligent Content Marketing Fill?
June 27, 2022
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Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks...
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Wanchai Walkabouts: What’s the Difference between Content Marketing and Intelligent Content Marketing?
June 25, 2022
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Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks...
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Wanchai Walkabouts: What is Intelligent Content Marketing?
June 23, 2022
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Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks...
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Wanchai Walkabouts: Introduction to Wanchai Walkabouts
June 21, 2022
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Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody...
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POWER OF FREE! #12: Reinventing Value & Price in Intelligent Content Marketing: Value Reinvented
June 19, 2022
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To deliver value in this connection economy, you need to be both a source of online information. And you have to have an online offline...
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POWER OF FREE! #12: Reinventing Value & Price in Intelligent Content Marketing: The Digital Attention Economy
June 17, 2022
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So we are in an attention economy as well. And then attention economy, essentially what you’re trying to do is you’re trying to create happiness....
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POWER OF FREE! #12: Reinventing Value & Price in Intelligent Content Marketing: Free In The Connection Economy
June 15, 2022
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All changed, because we moved out of the industrial economy moves into the connection economy. And then the connection economy. When we make stuff, we’re...
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POWER OF FREE! #12: Reinventing Value & Price in Intelligent Content Marketing: A Short History of Free
June 13, 2022
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If you’re familiar with our websites, you’ll understand that we essentially I have constructed an array of content that speaks very clearly to the various...
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POWER OF FREE! #12: Reinventing Value & Price in Intelligent Content Marketing: You May As Well Own Free
June 11, 2022
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Today I’m gonna talk to you about free. And essentially how we went out reinventing value on price with what we did at the Hong...
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POWER OF FREE! #10: Do You Have Permission in Intelligent Content Marketing: Growth Hacking is Only Tactical
June 9, 2022
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So where are you got culture that’s thinking about getting an MVP, and then growth hacking? I think it’s all bullshit. I think growth hacking...
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POWER OF FREE! #11: What’s Your Platform in Intelligent Content Marketing: Platform Yield 2012-2015
June 7, 2022
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I’m a little bit earlier on this year, I lifted up my skirt and I showed everything. But we’ve moved on a little bit then....
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POWER OF FREE! #11: What’s Your Platform in Intelligent Content Marketing: Our Platform Enabler
June 5, 2022
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Now, this isn’t our secret, this is what I’ve called our platform enabler and the extension to our platform. Because it occurred to me really...
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POWER OF FREE! #11: What’s Your Platform in Intelligent Content Marketing: We Have A Secret
June 3, 2022
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Peter Thiel, co founder of PayPal, one of Silicon Valley’s most successful venture capitalists have of late, wrote this book recently, zero to one. And...
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POWER OF FREE! #11: What’s Your Platform in Intelligent Content Marketing: Our Platform DNA
June 1, 2022
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These are all our constituent parts. What we have is an immigration services market that’s split into two particular types. There’s there’s individual immigration services,...
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POWER OF FREE! #11: What’s Your Platform in Intelligent Content Marketing: Publishing To Our Platform
May 30, 2022
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Once we have produced a piece of content, we syndicated out to the platform. And we do this very simply by publishing in Hong Kong...
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POWER OF FREE! #11: What’s Your Platform in Intelligent Content Marketing: Platform Front & Back
May 28, 2022
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The front side of our platform is actually designed in the final analysis to deliver customer experience. And I understood the importance of customer experiences...
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POWER OF FREE! #11: What’s Your Platform in Intelligent Content Marketing: Our Mission Platform & Content
May 26, 2022
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So now I’m going to show you how it all came about. Now, right from the very get go our intention, whatever our platform ultimately...
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POWER OF FREE! #11: What’s Your Platform in Intelligent Content Marketing: Emerging Platforms
May 24, 2022
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Essentially what we did and what some other companies did was they essentially said, I want to be this big machine, I want to own...
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POWER OF FREE! #11: What’s Your Platform in Intelligent Content Marketing: The Evolutionary Imperative
May 22, 2022
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I’m going to talk to you about platform and the platform for a business that we’ve developed for ourselves. And as you’ll see, when we...
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POWER OF FREE! #10: Do You Have Permission in Intelligent Content Marketing: Time for Joined Up Thinking
May 20, 2022
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This was all joined up thinking now, I’m privileged because I can look back after the fact. And I can share with you everything that...
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POWER OF FREE! #10: Do You Have Permission in Intelligent Content Marketing: 7 Musings
May 18, 2022
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Believe that I’ve got all the answers, I can assure you. But I’ve kind of thought about this. I’m kind of coming to sort of...
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POWER OF FREE! #10: Do You Have Permission in Intelligent Content Marketing: Earning Permission
May 16, 2022
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This is what Seth Godin yells, permission licensing, permission maxing is the privilege, the privilege of delivering anticipated personal and relevant messages to people actually...
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POWER OF FREE! #10: Do You Have Permission in Intelligent Content Marketing: The Big Idea
May 14, 2022
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The Big, big idea that Seth Godin put out was this idea that, you know, one way to sell consumers something in the future is...
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POWER OF FREE! #10: Do You Have Permission in Intelligent Content Marketing: Shoulders of Giants
May 12, 2022
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Do you have permission to do business with the people that you’re doing business with? You do have permission to listen to the people that...
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POWER OF FREE! #9: The Currency of Attention in Intelligent Content Marketing: What Are You Waiting For
May 10, 2022
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If I can leave you with one thing, it’s this sort of idea that, frankly, if I can do this, anybody can actually, because I...
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POWER OF FREE! #9: The Currency of Attention in Intelligent Content Marketing: Creating Relationships
May 8, 2022
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I kind of approach this dynamic through a different prism. After the fact I understood this 10 times content thing when it was brought to...
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POWER OF FREE! #9: The Currency of Attention in Intelligent Content Marketing: Relax – You’re A Publisher Now
May 6, 2022
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The one thing I didn’t understand when I started out was, when I took these chain of decisions, they led to this obvious conclusion that...
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POWER OF FREE! #9: The Currency of Attention in Intelligent Content Marketing: How WE Gain Attention
May 4, 2022
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Okay, so I figured this out. So how do we gain attention? What does the Hong Kong Visa Center do to gain attention? Well, we’ve...
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POWER OF FREE! #9: The Currency of Attention in Intelligent Content Marketing: The Attention Economy
May 2, 2022
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In the attention economy, then, essentially what you have to do is think about how you can mold the market as you see it by...
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POWER OF FREE! #9: The Currency of Attention in Intelligent Content Marketing: Attention = Value
April 30, 2022
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So I’m going to talk to you about attention. And, you know, I’m incredibly privileged because right now I’ve got all of your attention. And...
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POWER OF FREE! #8: The New Era of Marketing in Intelligent Content Marketing: Our Customer Experience
April 28, 2022
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That’s all well and good. How have we reflected this in the Hong Kong Visa Center business model? Well, as you’d expect, we’ve put the...
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POWER OF FREE! #8: The New Era of Marketing in Intelligent Content Marketing: The Times They Are a Changing
April 26, 2022
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Here’s the problem, right? we as consumers, we understand what modern modern communication technologies are all about, because we use them day in, day out....
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POWER OF FREE! #8: The New Era of Marketing in Intelligent Content Marketing: A History Of Marketing
April 24, 2022
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We’ve got a look at the kind of history of marketing. And what is marketing, or marketing is this idea that you’ve got something to...
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POWER OF FREE! #8: The New Era of Marketing in Intelligent Content Marketing: Industrial Era Marketing
April 22, 2022
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The whole idea of so called marketing began to change. And, you know, historically, if you pick up any kind of modern textbook, everyone thinks...
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POWER OF FREE! #8: The New Era of Marketing in Intelligent Content Marketing: The Evolution of Marketing
April 20, 2022
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I thought when I delivered the last seven, I’d be done with it. I realized that there were kind of five themes that were sort...
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POWER OF FREE! #7: Disrupt, disrupt in Intelligent Content Marketing: Go Forth & Disrupt
April 18, 2022
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Now in thinking through how you might be able to go on your journey, I’m really grateful for this piece that came out four or...
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POWER OF FREE! #7: Disrupt, disrupt in Intelligent Content Marketing: A Monopoly In the Making
April 16, 2022
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One of the things that I learned right at the very beginning of this journey is that, essentially, the conclusions emerge that become obvious. And...
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POWER OF FREE! #7: Disrupt, disrupt in Intelligent Content Marketing: Redefining Immigration Services
April 14, 2022
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So within the ethos of creative disruption, essentially what we’ve done in our small way at the moment is we’ve redefined. What are the immigration...
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POWER OF FREE! #7: Disrupt, disrupt in Intelligent Content Marketing: Hong Kong Visa Sherpa
April 12, 2022
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Clearly than if we’ve addressed the individual immigration services space, we’ve got to turn our attention to our next trick. So our next trick clearly...
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POWER OF FREE! #7: Disrupt, disrupt in Intelligent Content Marketing: Disrupting Our Market
April 10, 2022
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So we set about disrupting our market. So what I want to do is kind of, you know, talk about our marketplace. And the Hong...
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POWER OF FREE! #7: Disrupt, disrupt in Intelligent Content Marketing: Destructive Disruption
April 7, 2022
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I’m going to talk about creative disruption, and talk about creative destruction. I’m going to talk about how we determine that in building our business...
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POWER OF FREE! #6: What’s Your Story in Intelligent Content Marketing: The Law School Years
April 5, 2022
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So in 1989, I went to the London School of Economics to a Bachelor of Laws. And I came out with a two, one and...
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POWER OF FREE! #5: Natural SEO in Intelligent Content Marketing: Loonies In
April 3, 2022
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In 2011, the internet was a very, very different place from where it is today. Because in 2011, if you wanted to have an internet...
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POWER OF FREE! #6: What’s Your Story in Intelligent Content Marketing: Telling YOUR Story
April 1, 2022
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You know, I’ve bared my soul with you this evening. But I’ve also done this online. So anybody that comes onto our website has an...
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POWER OF FREE! #6: What’s Your Story in Intelligent Content Marketing: The Next Few Years
March 30, 2022
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That’s where we are, as of today, the next few years, well, the visa geezer interviews that I’ve just explained, that’s a really important part...
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POWER OF FREE! #6: What’s Your Story in Intelligent Content Marketing: Winning It Back
March 28, 2022
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2009 2010 I’m out of options. So I said to my son who’s living in Hong Kong, and I’m in Australia, I said to my...
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POWER OF FREE! #6: What’s Your Story in Intelligent Content Marketing: Losing It All
March 26, 2022
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It all went to hell in a handbasket. It was unbelievable. Just as it moves, basically unpacked and felt now I’ve arrived, it all started...
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POWER OF FREE! #6: What’s Your Story in Intelligent Content Marketing: Having Kids & The Lucky Country
March 24, 2022
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So while I’m doing all this business, My children are born in Santa Ana, my eldest sianna, 1994, my youngest minor in 1996. And so...
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POWER OF FREE! #6: What’s Your Story in Intelligent Content Marketing: Starting Out In Business
March 22, 2022
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So I graduated from the college of law passed the solicitor’s final examination. Now, I was supposed to go to the UK one year later...
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POWER OF FREE! #6: What’s Your Story in Intelligent Content Marketing: Settling Down
March 18, 2022
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Unfortunately, someone intervened. That is in the first six weeks of my time in Japan, I met my wife. But actually, she was not destined...
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POWER OF FREE! #6: What’s Your Story in Intelligent Content Marketing: The Back Packing Years
March 16, 2022
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In 1980, I embarked on a bike the backpacking is as I call them. So I spent a couple of years in Israel on a...
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POWER OF FREE! #6: What’s Your Story in Intelligent Content Marketing: My Formative Years
March 14, 2022
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But my life is very different today. How it was when I was born because I was born in the northwest of England in a...
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POWER OF FREE! #6: What’s Your Story in Intelligent Content Marketing: What’s It All About
March 12, 2022
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I’m going to talk to you about the importance of having a story in your business. And that when you have a story in your...
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POWER OF FREE! #5: Natural SEO in Intelligent Content Marketing: Eating the Dog Food
March 8, 2022
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Now, I’m going to put my money where my mouth is, because we’re going to do a live demonstration of these questions that I prepared...
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POWER OF FREE! #5: Natural SEO in Intelligent Content Marketing: Lifting Our Skirt
March 6, 2022
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I’m going to show you the results of these efforts. This is a snapshot of Hong Kong visa geezers outcome between May 2012 and November...
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POWER OF FREE! #5: Natural SEO in Intelligent Content Marketing: SEO for Toddlers
March 4, 2022
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At this point, there is this one little window, WordPress SEO for Yoast. There are 4 things you need to turn your attention to, that’s...
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POWER OF FREE! #5: Natural SEO in Intelligent Content Marketing: Google Strikes Back
March 2, 2022
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As a result, they prove I was absolutely right. Because in a year or two, after I made that decision about Organic SEO, Google came...
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POWER OF FREE! #5: Natural SEO in Intelligent Content Marketing: Make Way For YOU
February 26, 2022
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I think it’s kind of ironic, actually, tonight’s turnout is arguably the biggest of the series. And I wonder why that might be. Perhaps it...
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POWER OF FREE! #4: Feel Your Market in Intelligent Content Marketing: Evolution Can Be Harnessed
February 24, 2022
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So now that we’ve gotten the old chestnut of what it’s going to cost out of the way, putting ourselves back into the shoes of...
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POWER OF FREE! #4: Feel Your Market in Intelligent Content Marketing: Embrace The Irresistible Offer
February 24, 2022
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At the same time, you need to completely reverse the risk that you have in the commercial relationship, you have the customer because if you’re...
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POWER OF FREE! #4: Feel Your Market in Intelligent Content Marketing: It’s NOT about YOU!
February 22, 2022
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Once you’ve understood that, the jobs to be done, guide you to your product proposition, you’ve then got to position that product into the internet,...
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POWER OF FREE! #4: Feel Your Market in Intelligent Content Marketing: What’s Your Job To Be Done
February 20, 2022
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I had that inside knowledge, what the real problem was that we were solving for people. If you understand what the real problem is, you...
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POWER OF FREE! #4: Feel Your Market in Intelligent Content Marketing: It’s The Experience, Stupid
February 18, 2022
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I’m going to talk about how you sense what your marketplace is really all about how you can really put yourself in the shoes of...
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POWER OF FREE! #3: Purple Cow in Intelligent Content Marketing: The Purple Cow Yields
February 16, 2022
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So Alan, good. Now it’s time to lift up my skirt and show you everything. Now, before I go through these numbers, let me ask...
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POWER OF FREE! #3: Purple Cow in Intelligent Content Marketing: Meet Our Idea Virus
February 14, 2022
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So you’ve built your purple cow. Now what you need to do is propagate it. And the way that we chose to propagate ourselves was...
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POWER OF FREE! #3: Purple Cow in Intelligent Content Marketing: Our Purple Cow
February 12, 2022
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We understand what it feels like to be on the receiving end of an immigration problem. We understand it. Because we understand that we can...
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POWER OF FREE! #3: Purple Cow in Intelligent Content Marketing: Modern Purple Cows
February 10, 2022
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I’ve been thinking about products that have genuinely made me go, oh, wow, when I heard about it. Now, I hate to cite Apple as...
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POWER OF FREE! #3: Purple Cow in Intelligent Content Marketing: The Making Of A Purple Cow
February 8, 2022
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Welcome to the third in this exciting series of seven, time really does fly. And I can’t believe I’m almost halfway through the journey that...
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POWER OF FREE! #11: What’s Your Platform in Intelligent Content Marketing: Go Build A Monopoly
February 5, 2022
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Okay, so I touched on this about monopoly. Peter Thiel is laid out very clear that you cannot have a monopoly and you don’t go...
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POWER OF FREE! #3: Purple Cow in Intelligent Content Marketing: Pick Yourself!
February 3, 2022
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Now if you’ve followed me this far, and you’ve arrived at the conclusion that perhaps what I’m saying is resonating with you and might make...
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POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Absolutely Worth It
December 1, 2021
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So now I’ve explained all of this, I’m going to ask you, what are you waiting for? What are you waiting for? WordPress is free,...
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POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: The Winner Takes All
November 29, 2021
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Because thinking strategically about how your proposition is going to be constructed, you will clearly produce the kind of outcomes to your business that has...
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POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Becoming A Publisher
November 27, 2021
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So you become a publisher in your Expert Niche. Getting started can be quite daunting. If you’ve listened to me now I’ve had, I’ve laid...
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POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Making A Market Of Your Own
November 25, 2021
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Not only are you going to put together a proposition that is frictionless, but you also want to anticipate that you have an opportunity now...
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POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Fine Tuning Into Your Market Space
November 23, 2021
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Once you’ve understood all of this, you then start to think about your service proposition, in your Expert Niche. You give away your expertise as...
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A Business Model For The Connection Economy
Our Group
