Wanchai Walkabouts: Can you elaborate more on Last Word Content and 10 x Content?

Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks about Intelligent Content Marketing. I am also going to use this opportunity and give you a little bit of history about these spots: where they fit in Hong Kong’s history and also what they mean to me.

This is the seventeenth episode where I take you to Star Ferry and answer the question: Can you elaborate more on Last Word Content and 10 x Content?

“So I’m now standing on the class of Pirates of one Chai, right in front of the great eagle center. And you can see behind me the harbor and also to my over the shoulder, you can see the one China competition Convention Exhibition Center where the handover back to China occurred in 1997. I thought this would be a great place because it’s quiet and brings back memories of 1997 When I was in full swing with the first version of the Hong Kong visa handbook, to actually just sort of touch upon the contributions of my four intellectual heroes, what they have done to essentially create what has become an intelligent content marketing philosophy? Well, I think, sort of in broad terms, Kevin Kelley, taught me the importance of the evolutionary imperative. I’ve discussed this at length. But essentially, what that’s all about is that it says that the way that the world is moving, and the use of technology in the hands of humans ultimately means that the internet is going to be this huge machine, that all humanity is plugged into the Internet. And although it’s and computing nodes will just be an extension of humanity. So it’s inevitable that if you own a piece of the internet with your own particular expertise, information, and the light that you’re going to share with people that the world will begin to organize itself around your materials. And that’s where Kevin Kelley set me straight in my thinking, knowing that I was actually on the right track. Seth Godin, the world’s greatest marketeer, he taught me the importance of actually how to communicate in the connection economy, his book, permission marketing, and D, the idea of Iris Purple Cow, all of these ideas are really designed to see or thinking in the right direction as to you know, how you should be communicating with the people that you want to have relationships with in the connection economy. And then Don Tapscott, through his various works essentially taught me that the connection economy means that value is going to be disaggregated and re aggregated, that is disruptive and appears lots of new opportunities for you as a disruptive innovator to come in, and steal your thunder, your competitors thunder. And then of course, the venerable Charlie Munger, whose wisdom is so profound, taught me business morality, I knew intuitively the kind of things that were saying to me should be the way that human beings should transact with other human beings. And Charlie Munger has basically confirmed all of that for me so business morality, so those are the four key contribute contributions of my four intellectual heroes that amount to an intelligent content marketing strategy.”

The Rest Of The Series:

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