I’m going to show you the results of these efforts. This is a snapshot of Hong Kong visa geezers outcome between May 2012 and November 2014. And it says the following. It says that in that time, there were almost 60,000 people that came onto our website.
And then at the back end, there is this one little window. WordPress, SEO for Yoast. And there are 1234 things you need to turn your attention to, that’s all. And in each of those four things, you simply have to make sure that right of abode in Hong Kong is present.
In 2011, the internet was a very, very different place from where it is today. Because in 2011, if you wanted to have an internet business, unfortunately, you’re in the hands of other people who were once again, getting in my instance my way.
I think it’s kind of ironic, actually, tonight’s turnout is arguably the biggest of the series. And I wonder why that might be. Perhaps it might have something to do with the title of this talk today.
At the same time, you need to completely reverse the risk that you have in the commercial relationship, you have the customer because if you’re the expert, you’re the only one that’s in a position to understand what the real risk is.
So now that we’ve gotten the old chestnut of what it’s going to cost out of the way, putting ourselves back into the shoes of our customers so that we can deliver a completely remarkable experience, you have to understand that there are certain, you know, shortcuts that exist in our lives.
Once you’ve understood that, the jobs to be done, guide you to your product proposition, you’ve then got to position that product into the internet, where you recognize that it’s not about you, as the business owner, it’s all about the customer.