Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.

In this episode I talk explain what Efficiency Innovations are and how they ultimately lead to demise.

The Rest of the Series:

Introduction To Wanchai

Competitor Management Methodology Is Flawed

Labor Trend To Specialist Know How

Personas Are Flawed

Jobs To Be Done

Job To Be Done Experiences

Being a Purpose Brand

Disruptive Innovations & Non Consumption

Efficiency Innovations Lead To Demise

More Stuff You May Find Useful Or Interesting

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: My 4 Areas Of Expertise

ICM on DBFM: The Connection Economy

Building A Business Which Charlie Munger Would Love: The Illusion of Success

Why Content Marketing Is Mostly BS: Full Presentation

Jordan B Peterson on ICM: Get Yourself Together

Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com

Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.

In this episode I talk about Sustaining and Disruptive Innovations and explain what the major difference between them is.

The Rest of the Series:

Introduction To Wanchai

Competitor Management Methodology Is Flawed

Labor Trend To Specialist Know How

Personas Are Flawed

Jobs To Be Done

Job To Be Done Experiences

Being a Purpose Brand

Disruptive Innovations & Non Consumption

Efficiency Innovations Lead To Demise

More Stuff You May Find Useful Or Interesting

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Started

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

Why Content Marketing Is Mostly BS: Intro

ICM on DBFM: The Principles of Kevin Kelly

Jordan B Peterson on ICM: Get Yourself Together

Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com

Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.

In this episode I talk about the need of Being A Purpose Brand and how this involves knowing what your Job To Be Done is and thinking about why would a customer choose exactly you.

The Rest of the Series:

Introduction To Wanchai

Competitor Management Methodology Is Flawed

Labor Trend To Specialist Know How

Personas Are Flawed

Jobs To Be Done

Job To Be Done Experiences

Being a Purpose Brand

Disruptive Innovations & Non Consumption

Efficiency Innovations Lead To Demise

More Stuff You May Find Useful Or Interesting

Jordan B Peterson on ICM: Advice For Over 40s Who Have Faltered in Life

Building A Business Which Charlie Munger Would Love: Getting Started

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: My 4 Areas Of Expertise

ICM on DBFM: The Principles of Kevin Kelly

ICM Talks: What is the Intelligent Content Marketing Strategy Foundation?

Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.

In this episode I talk about the Labor Trend in the economy – especially in the period right after recessions and how this economic rationale is expressed in the Connection Economy.

The Rest of the Series:

Introduction To Wanchai

Competitor Management Methodology Is Flawed

Labor Trend To Specialist Know How

Personas Are Flawed

Jobs To Be Done

Job To Be Done Experiences

Being a Purpose Brand

Disruptive Innovations & Non Consumption

Efficiency Innovations Lead To Demise

More Stuff You May Find Useful Or Interesting

Jordan B Peterson on ICM: Get Yourself Together

ICM Talks: Communicating Your Value

Building A Business Which Charlie Munger Would Love: The Illusion of Success

ICM Talks: How did you consider the Monetisation of a Strategy based on Intelligent Content Marketing?

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com

Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.

In this episode I elaborate on Clay Christensen’s idea of Jobs To Be Done and how important it is to align your proposition to the Job To Be Done Experiences as this will set you miles ahead of your competition.

The Rest of the Series:

Introduction To Wanchai

Competitor Management Methodology Is Flawed

Labor Trend To Specialist Know How

Personas Are Flawed

Jobs To Be Done

Job To Be Done Experiences

Being a Purpose Brand

Disruptive Innovations & Non Consumption

Efficiency Innovations Lead To Demise

More Stuff You May Find Useful Or Interesting

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Laying Down Your Platform

Jordan B Peterson on ICM: How To Think About Motivation?

Building A Business Which Charlie Munger Would Love: The Illusion of Success

ICM on DBFM: The Wise Words of Seth Godin

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: My 4 Areas Of Expertise

Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com

Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.

In this episode called “Personas Are Flawed” I talk about one of the key ideas of professor Clay Christensen – the fact that management in well-established companies are thought flawed marketing where the unit of analysis is not the individual customer, but the broad idea of a persona.

The Rest of the Series:

Introduction To Wanchai

Competitor Management Methodology Is Flawed

Labor Trend To Specialist Know How

Personas Are Flawed

Jobs To Be Done

Job To Be Done Experiences

Being a Purpose Brand

Disruptive Innovations & Non Consumption

Efficiency Innovations Lead To Demise

More Stuff You May Find Useful Or Interesting

Why Content Marketing Is Mostly BS: Full Presentation

ICM Talks: What is the Intelligent Content Marketing Strategy Foundation?

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Laying Down Your Platform

Building A Business Which Charlie Munger Would Love: Full Talk

Jordan B Peterson on ICM: Advice For Over 40s Who Have Faltered in Life