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Customer Obsession

September 13th, 2020

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Case Study: ICMShot on June 29, 2019Week 5 – Diary 5Customer Obsession We cover a few topics today, click play to find out more about why designing your business proposition as a result of customer obsession is fundamental for success. How to craft an irresistible offer and build a reputation based on trust and value […]

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Update and Bezos Ltd.

September 10th, 2020

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Case Study: ICMShot on June 26, 2019Week 5 – Diary 2Update and Bezos Ltd In today‚Äôs video diary entry, we get a short and sweet update on what kind of content is next to come. We focus a bit on Amazon practices, and what we believe made them such a commercial giant always at the […]

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Update and Bezos

September 9th, 2020

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Case Study: ICMShot on June 25, 2019Week 5 – Diary 1Update and Bezos Week 5 of the video diary journey starts with an update on the progress Will and I have made so far with Zzzzip. We share a bit more about the roadmap to optimizing the Direct Response Marketing content strategy we have in […]

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