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Customer Obsession

September 13th, 2020

Posted by / in ICM Case Study /

Case Study: ICMShot on June 29, 2019Week 5 – Diary 5Customer Obsession We cover a few topics today, click play to find out more about why designing your business proposition as a result of customer obsession is fundamental for success. How to craft an irresistible offer and build a reputation based on trust and value […]

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Seth Godin

Fame At Last… the Hong Kong Visa Centre as a Classic Seth Godin Case Study!

December 3rd, 2017

Posted by / in Seth Godin /

I have 4 intellectual heroes – one of whom is Seth Godin. Image Credit: TED I was interviewed on the Podcast series TGFx where I talk about how Seth Godin so instrumentally influenced the business which Martyn and I put together when developing the Hong Kong Visa Centre business model. You can listen to the […]

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