Shot on June 29, 2019.
We cover a few topics today, click play to find out more about why designing your business proposition as a result of customer obsession is fundamental for success. How to craft an irresistible offer and build a reputation based on trust and value exchange. You’ll also get a framework of how a direct response marketing strategy should be implemented.
I have 4 intellectual heroes – one of whom is Seth Godin.
I was interviewed on the Podcast series TGFx where I talk about how Seth Godin so instrumentally influenced the business which Martyn and I put together when developing the Hong Kong Visa Centre business model.
This is how Stefan Lubinski, the host of the show, reported on our time together, marking me down as a classic Seth Godin case study…
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