Why Content Marketing Is Mostly BS: Marketing?

Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.

This is the third episode where I turn my attention to the word “Marketing” and argue that there is no such thing as “Content Marketing”.

The Rest of the Series:

Intro

Content Marketing?

Marketing?

No Joined Up Thinking

8 Big Questions

Coca Cola on Content Marketing

How To Build A Monopoly

Encyclopedia Of Intelligent Content Marketing

Questions & Answers

Watch The Full Presentation Here

More Stuff You May Find Useful Or Interesting

Jordan B Peterson on ICM: Get Yourself Together

ICM Talks: Communicating Your Value

Disruptive Innovation By Clay Christensen: Competitor Management Methodology Is Flawed

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: My 4 Areas Of Expertise

ICM on DBFM: The Wise Words of Seth Godin

Why Content Marketing Is Mostly BS: Encyclopedia Of Intelligent Content Marketing

Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com

Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.

This is the eighth episode where I show our 100% FREE Encyclopedia Of Intelligent Content Marketing, which addresses the question: Do you want to build a monopoly from nothing with no money invested?

The Rest of the Series:

Intro

Content Marketing?

Marketing?

No Joined Up Thinking

8 Big Questions

Coca Cola on Content Marketing

How To Build A Monopoly

Questions & Answers

Watch The Full Presentation Here

More Stuff You May Find Useful Or Interesting

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Started

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

Disruptive Innovation By Clay Christensen: Labor Trend To Specialist Know How

ICM on DBFM: The Principles of Kevin Kelly

Jordan B Peterson on ICM: Get Yourself Together

Why Content Marketing Is Mostly BS: How To Build A Monopoly

Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com

Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.

This is the seventh episode where I show our contribution on How To Build A Monopoly and introduce the idea of Intelligent Content Marketing.

The Rest of the Series:

Intro

Content Marketing?

Marketing?

No Joined Up Thinking

8 Big Questions

Coca Cola on Content Marketing

How To Build A Monopoly

Encyclopedia Of Intelligent Content Marketing

Questions & Answers

Watch The Full Presentation Here

More Stuff You May Find Useful Or Interesting

Disruptive Innovation By Clay Christensen: Personas Are Flawed

Jordan B Peterson on ICM: Advice For Over 40s Who Have Faltered in Life

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Turning Expertise Into Monopoly

Building A Business Which Charlie Munger Would Love: The Illusion of Success

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Laying Down Your Platform

Why Content Marketing Is Mostly BS: No Joined Up Thinking

Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com

Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.

This is the fourth episode where I with the greatest of respect accuse Joe Pulizzi and Robert Rose of potentially not engaging in real joined up thinking.

The Rest of the Series:

Intro

Content Marketing?

Marketing?

No Joined Up Thinking

8 Big Questions

Coca Cola on Content Marketing

How To Build A Monopoly

More Stuff You May Find Useful Or Interesting

Jordan B Peterson on ICM: Get Yourself Together

ICM Talks: How You Turn Expertise into a Strategy with Intelligent Content Marketing

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Laying Down Your Platform

ICM on DBFM: The Connection Economy

Disruptive Innovation By Clay Christensen: Competitor Management Methodology Is Flawed

Why Content Marketing Is Mostly BS: Intro

Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.

This is the first (Intro) episode where I discuss what Content Marketing actually means.

 

The Rest of the Series:

Intro

Content Marketing?

Marketing?

No Joined Up Thinking

8 Big Questions

Coca Cola on Content Marketing

How To Build A Monopoly

Encyclopedia Of Intelligent Content Marketing

Questions & Answers

Watch The Full Presentation Here

More Stuff You May Find Useful Or Interesting

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: My 4 Areas Of Expertise

ICM on DBFM: The Wise Words of Seth Godin

Building A Business Which Charlie Munger Would Love: Getting Started

ICM Talks: How You Turn Expertise into a Strategy with Intelligent Content Marketing

Jordan B Peterson on ICM: The Right Stuff For Success

Why Content Marketing Is Mostly BS: Questions And Answers

Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.

This is the last ninth episode where I take you back to the part of the presentation where we had the Questions And Answers segment.

 

The Rest of the Series:

Intro

Content Marketing?

Marketing?

No Joined Up Thinking

8 Big Questions

Coca Cola on Content Marketing

How To Build A Monopoly

Encyclopedia Of Intelligent Content Marketing

Questions & Answers

Watch The Full Presentation Here

More Stuff You May Find Useful Or Interesting

ICM Talks: What is the Intelligent Content Marketing Strategy Foundation?

Building A Business Which Charlie Munger Would Love: Full Talk

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Started

Disruptive Innovation By Clay Christensen: Competitor Management Methodology Is Flawed

Why Content Marketing Is Mostly BS: Coca Cola on Content Marketing

Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.

This is the sixth episode where I talk about the views of Coca Cola on Content Marketing in 2012 and the very interesting content they produced on YouTube where they announced they were moving from Creative Excellence to Content Excellence.

 

The Rest of the Series:

Intro

Content Marketing?

Marketing?

No Joined Up Thinking

8 Big Questions

Coca Cola on Content Marketing

How To Build A Monopoly

Encyclopedia Of Intelligent Content Marketing

Questions & Answers

Watch The Full Presentation Here

More Stuff You May Find Useful Or Interesting

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Smart

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

Jordan B Peterson on ICM: Get Yourself Together

Disruptive Innovation By Clay Christensen: Labor Trend To Specialist Know How

Building A Business Which Charlie Munger Would Love: The Illusion of Success