ICM Talks: The Importance of Focus
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ICM Talks is a series of podcast interviews where I talk to Simeon Krastev about Intelligent Content Marketing and its foundations.
In this podcast we talk about the importance of focus – how you need to think about what you and your competitors are doing and then come up with a lazer-like focus on the area where you clearly have the competency, capability and credibility on the market in order to achieve success and revenue.
The Rest of the Series
How You Turn Expertise into a Strategy with Intelligent Content Marketing
What is the Intelligent Content Marketing Strategy Foundation?
How did you consider the Monetisation of a Strategy based on Intelligent Content Marketing?
The Importance of Focus
Communicating Your Value
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