Disruptive Innovation By Clay Christensen: Personas Are Flawed

Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com

Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.

In this episode called “Personas Are Flawed” I talk about one of the key ideas of professor Clay Christensen – the fact that management in well-established companies are thought flawed marketing where the unit of analysis is not the individual customer, but the broad idea of a persona.

The Rest of the Series:

Introduction To Wanchai

Competitor Management Methodology Is Flawed

Labor Trend To Specialist Know How

Personas Are Flawed

Jobs To Be Done

Job To Be Done Experiences

Being a Purpose Brand

Disruptive Innovations & Non Consumption

Efficiency Innovations Lead To Demise

More Stuff You May Find Useful Or Interesting

Why Content Marketing Is Mostly BS: Full Presentation

ICM Talks: What is the Intelligent Content Marketing Strategy Foundation?

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Laying Down Your Platform

Building A Business Which Charlie Munger Would Love: Full Talk

Jordan B Peterson on ICM: Advice For Over 40s Who Have Faltered in Life

Wanchai Walkabouts: Why are ‘Kits’ so important in an Intelligent Content Marketing strategy?

Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com

Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks about Intelligent Content Marketing. I am also going to use this opportunity and give you a little bit of history about these spots: where they fit in Hong Kong’s history and also what they mean to me.

This is the twenty-first episode where I take you to Wood Street and answer the question: Why are ‘Kits’ so important in an Intelligent Content Marketing strategy?

The Rest of the Series:

Introduction to Wanchai Walkabouts

What’s the Difference between Content Marketing and Intelligent Content Marketing?

How Did Intelligent Content Marketing Come About?

How do you and Martyn interact?

What do you mean by the best way to market a business is to tell the story of the business?

Intelligent Content Marketing, the “operating system” on the internet

Why is it important to compete against non-consumption?

What do you think the single biggest success element of Intelligent Content Marketing is?

Can you elaborate more on ‘Last Word Content’ & ’10 x Content’?

What’s the best way to manage your tribe?

Why are ‘Kits’ so important in an Intelligent Content Marketing strategy?

How Does “Strategic Generosity” manifest in the HKVC?

What’s the core dynamic that underpins an Intelligent Content Marketing strategy?

More Stuff You May Find Useful Or Interesting

Jordan B Peterson on ICM: How To Think About Motivation?

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Smart

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

Building A Business Which Charlie Munger Would Love: The Illusion of Success

ICM on DBFM: The Connection Economy

Disruptive Innovation By Clay Christensen – Introduction To Wanchai

Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com

Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.

In this introduction I explain what you can expect in the new series.

The Rest of the Series:

Introduction To Wanchai

Competitor Management Methodology Is Flawed

Labor Trend To Specialist Know How

Personas Are Flawed

Jobs To Be Done

Job To Be Done Experiences

Being a Purpose Brand

Disruptive Innovations & Non Consumption

Efficiency Innovations Lead To Demise

More Stuff You May Find Useful Or Interesting

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Turning Expertise Into Monopoly

Building A Business Which Charlie Munger Would Love: Deliver Meaningful Value

ICM Talks: How did you consider the Monetisation of a Strategy based on Intelligent Content Marketing?

ICM on DBFM: The Wise Words of Seth Godin

Jordan B Peterson on ICM: How To Think About Motivation?

Wanchai Walkabouts: How Direct Response Marketing links to Intelligent Content Marketing?

Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks about Intelligent Content Marketing. I am also going to use this opportunity and give you a little bit of history about these spots: where they fit in Hong Kong’s history and also what they mean to me.

This is the sixth episode where I take you to Gresson Street and answer the question: How Direct Response Marketing links to Intelligent Content Marketing?

The Rest of the Series:

 

More Stuff You May Find Useful Or Interesting

Jordan B Peterson on ICM: Advice For Over 40s Who Have Faltered in Life

Building A Business Which Charlie Munger Would Love: Getting Started

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: My 4 Areas Of Expertise

Disruptive Innovation By Clay Christensen: Competitor Management Methodology Is Flawed

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Started

Wanchai Walkabouts: What do you mean by “You can’t compete against free”?

Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks about Intelligent Content Marketing. I am also going to use this opportunity and give you a little bit of history about these spots: where they fit in Hong Kong’s history and also what they mean to me.

This is the fourteenth episode where I take you to Lockhart Road and answer the question: What do you mean by “You can’t compete against free”?

The Rest of the Series:

 

More Stuff You May Find Useful Or Interesting

Jordan B Peterson on ICM: Get Yourself Together

ICM Talks: How You Turn Expertise into a Strategy with Intelligent Content Marketing

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Laying Down Your Platform

ICM on DBFM: The Connection Economy

Wanchai Walkabouts: What’s the core dynamic that underpins an ICM strategy?

Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks about Intelligent Content Marketing. I am also going to use this opportunity and give you a little bit of history about these spots: where they fit in Hong Kong’s history and also what they mean to me.

This is the twenty-fifth episode where I take you to Starbucks and answer the question: What’s the core dynamic that underpins an ICM strategy?

The Rest of the Series:

 

More Stuff You May Find Useful Or Interesting

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Smart

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

Jordan B Peterson on ICM: Get Yourself Together

Disruptive Innovation By Clay Christensen: Labor Trend To Specialist Know How

Building A Business Which Charlie Munger Would Love: The Illusion of Success

Wanchai Walkabouts: Should you tell your business story, your personal story or both?

Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks about Intelligent Content Marketing. I am also going to use this opportunity and give you a little bit of history about these spots: where they fit in Hong Kong’s history and also what they mean to me.

This is the twenty-fourth episode where I take you to the Old Post Office and answer the question: Should you tell your business story, your personal story or both?

The Rest of the Series:

 

More Stuff You May Find Useful Or Interesting

Jordan B Peterson on ICM: Advice For Over 40s Who Have Faltered in Life

Building A Business Which Charlie Munger Would Love: Getting Started

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: My 4 Areas Of Expertise

ICM on DBFM: The Principles of Kevin Kelly

ICM Talks: What is the Intelligent Content Marketing Strategy Foundation?