Jordan B Peterson is a Canadian clinical psychologist and a professor of psychology at the University of Toronto. I find his wisdom very profound and in the Jordan B Peterson on ICM series he is going to share his thoughts on different aspects of Intelligent Content Marketing.
In this episode Jordan talks about faltering and gives his advice to people over 40 on how to deal with this situation.
Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.
This is the fourth episode where I with the greatest of respect accuse Joe Pulizzi and Robert Rose of potentially not engaging in real joined up thinking.
In this episode called “Personas Are Flawed” I talk about one of the key ideas of professor Clay Christensen – the fact that management in well-established companies are thought flawed marketing where the unit of analysis is not the individual customer, but the broad idea of a persona.
Building A Business Which Charlie Munger Would Love is a series where I talk with Carlo Gioja, the founder of Value Asia, about how important it is to have the right business model and understand the possibilities and features of the Connection Economy in order to achieve success and ultimately Build a Monopoly in your field.
This is the fourth episode where we talk about how important it is to accumulate knowledge and skills and how experiencing failure actually helps in the path towards success in the long term.
Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks about Intelligent Content Marketing. I am also going to use this opportunity and give you a little bit of history about these spots: where they fit in Hong Kong’s history and also what they mean to me.
This is the fourth episode where I take you to Shung Hing Temple and answer the question: What Gap in the Market does Intelligent Content Marketing Fill?