A Business Model For The Connection Economy

01

Feb 2019

Disruptive Innovation By Clay Christensen: Personas Are Flawed

Posted by / in Clay Christensen /

Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.

In this episode called “Personas Are Flawed” I talk about one of the key ideas of professor Clay Christensen – the fact that management in well-established companies are thought flawed marketing where the unit of analysis is not the individual customer, but the broad idea of a persona.

The Rest of the Series:

Introduction To Wanchai

Competitor Management Methodology Is Flawed

Labor Trend To Specialist Know How

Personas Are Flawed

Jobs To Be Done

Job To Be Done Experiences

Being a Purpose Brand

Disruptive Innovations & Non Consumption

Efficiency Innovations Lead To Demise

More Stuff You May Find Useful Or Interesting

Why Content Marketing Is Mostly BS: Full Presentation

ICM Talks: What is the Intelligent Content Marketing Strategy Foundation?

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Laying Down Your Platform

Building A Business Which Charlie Munger Would Love: Full Talk

Jordan B Peterson on ICM: Advice For Over 40s Who Have Faltered in Life

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30

Jan 2019

Building A Business Which Charlie Munger Would Love: Full Talk

Posted by / in Charlie Munger /

Building A Business Which Charlie Munger Would Love is a series where I talk with Carlo Gioja, the founder of Value Asia, about how important it is to have the right business model and understand the possibilities and features of the Connection Economy in order to achieve success and ultimately Build a Monopoly in your field.

This is the full talk we had, which is the basis for the series.

 

The Rest of the Series:

Getting Started

Deliver Meaningful Value

The Illusion of Success

Experiencing Failure

Lessons From Failure

Learning From Customers

Invest in Your Customers

Know, Then Minimize Your Risk

Command An Audience And Grow

Build A Monopoly

Apply The Golden Rule

Answer Questions And Help Solve Problems

Understand the Internet

Watch The Full Talk Here

More Stuff You May Find Useful Or Interesting

Jordan B Peterson on ICM: Get Yourself Together

ICM Talks: Communicating Your Value

Why Content Marketing Is Mostly BS: Full Presentation

Disruptive Innovation By Clay Christensen: Labor Trend To Specialist Know How

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: My 4 Areas Of Expertise

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29

Jan 2019

POWER OF FREE! #10: Do You Have Permission in Intelligent Content Marketing: 7 Musings

Posted by / in Intelligent Content Marketing, Monopoly, Power Of Free /

The Encyclopedia of Intelligent Content Marketing is 100% FREE membership program that details, step-by-step, how to build a modern service monopoly from nothing with no money invested.

Start Today! – Register Here

The Rest of the Series

Shoulders of Giants

The Big Idea

Earning Permission

7 Musings

Growth Hacking is Only Tactical

Time for Joined Up Thinking

More Stuff You May Find Useful Or Interesting

Why Content Marketing Is Mostly BS: Content Marketing?

ICM on DBFM: The Connection Economy

Building A Business Which Charlie Munger Would Love: Full Talk

Disruptive Innovation By Clay Christensen: Labor Trend To Specialist Know How

ICM Talks: The Importance of Focus

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27

Jan 2019

POWER OF FREE! #10: Do You Have Permission in Intelligent Content Marketing: Earning Permission

Posted by / in Intelligent Content Marketing, Monopoly, Power Of Free /

The Encyclopedia of Intelligent Content Marketing is 100% FREE membership program that details, step-by-step, how to build a modern service monopoly from nothing with no money invested.

Start Today! – Register Here

The Rest of the Series

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26

Jan 2019

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25

Jan 2019

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24

Jan 2019

POWER OF FREE! #10: Do You Have Permission in Intelligent Content Marketing: The Big Idea

Posted by / in Intelligent Content Marketing, Monopoly, Power Of Free /

The Encyclopedia of Intelligent Content Marketing is 100% FREE membership program that details, step-by-step, how to build a modern service monopoly from nothing with no money invested.

Start Today! – Register Here

The Rest of the Series

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