A Business Model For The Connection Economy

08

Oct 2018

Jordan B Peterson on ICM: Advice For Over 40s Who Have Faltered in Life

Posted by / in Intelligent Content Marketing, Jordan B Peterson /

Jordan B Peterson is a Canadian clinical psychologist and a professor of psychology at the University of Toronto. I find his wisdom very profound and in the Jordan B Peterson on ICM series he is going to share his thoughts on different aspects of Intelligent Content Marketing.

In this episode Jordan talks about faltering and gives his advice to people over 40 on how to deal with this situation.

 

Full credit goes to the original source video: Advice for OVER 40s Who Have Faltered in Life | Jordan B Peterson Patreon Q & A

The Rest of the Series

The Rest of the Series

Why Solve Problems?

The Right Stuff For Success

How To Think About Motivation?

Advice For Over 40s Who Have Faltered in Life

Get Yourself Together

A Noble & Worthwhile Purpose

A Reason To Wake Up Every Day

More Stuff You May Find Useful Or Interesting

Building A Business Which Charlie Munger Would Love: Getting Started

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Started

Why Content Marketing Is Mostly BS: Intro

ICM on DBFM: The Principles of Kevin Kelly

Disruptive Innovation By Clay Christensen: Competitor Management Methodology Is Flawed

 

 

 

Please select the social network you want to share this page with:

07

Oct 2018

Why Content Marketing Is Mostly BS: No Joined Up Thinking

Posted by / in Content Marketing /

Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.

This is the fourth episode where I with the greatest of respect accuse Joe Pulizzi and Robert Rose of potentially not engaging in real joined up thinking.

 

The Rest of the Series:

Intro

Content Marketing?

Marketing?

No Joined Up Thinking

8 Big Questions

Coca Cola on Content Marketing

How To Build A Monopoly

Encyclopedia Of Intelligent Content Marketing

Questions & Answers

Watch The Full Presentation Here

More Stuff You May Find Useful Or Interesting

Jordan B Peterson on ICM: Get Yourself Together

ICM Talks: How You Turn Expertise into a Strategy with Intelligent Content Marketing

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Laying Down Your Platform

ICM on DBFM: The Connection Economy

Please select the social network you want to share this page with:

06

Oct 2018

Disruptive Innovation By Clay Christensen: Personas Are Flawed

Posted by / in Clay Christensen /

Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.

In this episode called “Personas Are Flawed” I talk about one of the key ideas of professor Clay Christensen – the fact that management in well-established companies are thought flawed marketing where the unit of analysis is not the individual customer, but the broad idea of a persona.

The Rest of the Series:

Introduction To Wanchai

Competitor Management Methodology Is Flawed

Labor Trend To Specialist Know How

Personas Are Flawed

Jobs To Be Done

Job To Be Done Experiences

Being a Purpose Brand

Disruptive Innovations & Non Consumption

Efficiency Innovations Lead To Demise

More Stuff You May Find Useful Or Interesting

Why Content Marketing Is Mostly BS: Full Presentation

ICM Talks: What is the Intelligent Content Marketing Strategy Foundation?

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Laying Down Your Platform

Building A Business Which Charlie Munger Would Love: Full Talk

Jordan B Peterson on ICM: Advice For Over 40s Who Have Faltered in Life

Please select the social network you want to share this page with:

05

Oct 2018

Building A Business Which Charlie Munger Would Love: Experiencing Failure

Posted by / in Charlie Munger /

Building A Business Which Charlie Munger Would Love is a series where I talk with Carlo Gioja, the founder of Value Asia, about how important it is to have the right business model and understand the possibilities and features of the Connection Economy in order to achieve success and ultimately Build a Monopoly in your field.

This is the fourth episode where we talk about how important it is to accumulate knowledge and skills and how experiencing failure actually helps in the path towards success in the long term.

 

The Rest of the Series:

Getting Started

Deliver Meaningful Value

The Illusion of Success

Experiencing Failure

Lessons From Failure

Learning From Customers

Invest in Your Customers

Know, Then Minimize Your Risk

Command An Audience And Grow

Build A Monopoly

Apply The Golden Rule

Answer Questions And Help Solve Problems

Understand the Internet

Watch The Full Talk Here

More Stuff You May Find Useful Or Interesting

Disruptive Innovation By Clay Christensen: Competitor Management Methodology Is Flawed

ICM Talks: Communicating Your Value

ICM on DBFM: The Connection Economy

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: My 4 Areas Of Expertise

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Laying Down Your Platform

Please select the social network you want to share this page with:

04

Oct 2018

POWER OF FREE! #3: Purple Cow in Intelligent Content Marketing: The Purple Cow Yields

Posted by / in Intelligent Content Marketing, Monopoly, Power Of Free /

The Encyclopedia of Intelligent Content Marketing is 100% FREE membership program that details, step-by-step, how to build a modern service monopoly from nothing with no money invested.

Start Today! – Register Here

The Rest of the Series

The Making Of A Purple Cow

Modern Purple Cows

Our Purple Cow

Meet Our Idea Virus

The Purple Cow Yields

Pick Yourself!

 

More Stuff You May Find Useful Or Interesting

ICM Talks: Communicating Your Value

Building A Business Which Charlie Munger Would Love: The Illusion of Success

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: My 4 Areas Of Expertise

Jordan B Peterson on ICM: Advice For Over 40s Who Have Faltered in Life

Please select the social network you want to share this page with:

03

Oct 2018

Wanchai Walkabouts: What Gap in the Market does Intelligent Content Marketing Fill?

Posted by / in Intelligent Content Marketing /

Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks about Intelligent Content Marketing. I am also going to use this opportunity and give you a little bit of history about these spots: where they fit in Hong Kong’s history and also what they mean to me.

This is the fourth episode where I take you to Shung Hing Temple and answer the question: What Gap in the Market does Intelligent Content Marketing Fill?

The Rest of the Series:

Introduction to Wanchai Walkabouts

What is Intelligent Content Marketing?

What’s the Difference between Content Marketing and Intelligent Content Marketing?

What Gap in the Market does Intelligent Content Marketing Fill?

How Did Intelligent Content Marketing Come About?

How Direct Response Marketing links to Intelligent Content Marketing?

How do you and Martyn interact?

Who has contributed to your overall thinking about Intelligent Content Marketing?

What do you mean by the best way to market a business is to tell the story of the business?

Why is Clickfunnels so important to you in addition to WordPress?

Intelligent Content Marketing, the “operating system” on the internet

What is the Monopoly Planner & how did it come about?

Why is it important to compete against non-consumption?

What do you mean by ‘You can’t compete against free?

What do you think the single biggest success element of Intelligent Content Marketing is?

How have your 4 intellectual heroes influenced your thinking towards Intelligent Content Marketing?

Can you elaborate more on ‘Last Word Content’ & ’10 x Content’?

Is a Purple Cow something you design or something organic?

What’s the best way to manage your tribe?

“Those Who Can Do, Those Who Can’t Teach”

Why are ‘Kits’ so important in an Intelligent Content Marketing strategy?

When did you realise that you had an Intelligent Content Marketing strategy?

How Does “Strategic Generosity” manifest in the HKVC?

Should you tell your business story, your personal story or both?

What’s the core dynamic that underpins an Intelligent Content Marketing strategy?

More Stuff You May Find Useful Or Interesting

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Smart

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

Jordan B Peterson on ICM: Get Yourself Together

Disruptive Innovation By Clay Christensen: Labor Trend To Specialist Know How

Building A Business Which Charlie Munger Would Love: The Illusion of Success

Please select the social network you want to share this page with:

02

Oct 2018

POWER OF FREE! #3: Purple Cow in Intelligent Content Marketing: Meet Our Idea Virus

Posted by / in Intelligent Content Marketing, Monopoly, Power Of Free /

The Encyclopedia of Intelligent Content Marketing is 100% FREE membership program that details, step-by-step, how to build a modern service monopoly from nothing with no money invested.

Start Today! – Register Here

The Rest of the Series

The Making Of A Purple Cow

Modern Purple Cows

Our Purple Cow

Meet Our Idea Virus

The Purple Cow Yields

Pick Yourself!

More Stuff You May Find Useful Or Interesting

Disruptive Innovation By Clay Christensen: Personas Are Flawed

ICM Talks: Communicating Your Value

Why Content Marketing Is Mostly BS: Full Presentation

Building A Business Which Charlie Munger Would Love: The Illusion of Success

Jordan B Peterson on ICM: How To Think About Motivation?

Please select the social network you want to share this page with: