A Business Model For The Connection Economy

16

Feb 2019

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15

Feb 2019

Jordan B Peterson on ICM: Why Solve Problems?

Posted by / in Intelligent Content Marketing, Jordan B Peterson /

Jordan B Peterson is a Canadian clinical psychologist and a professor of psychology at the University of Toronto. I find his wisdom very profound and in the Jordan B Peterson on ICM series he is going to share his thoughts on different aspects of Intelligent Content Marketing.

In this episode Jordan talks about problems and how influential people are the ones who are able to solve problems.

 

Full credit goes to the original source video: Jordan B Peterson | *Spring 2017* | full-length interview

The Rest of the Series

Why Solve Problems?

The Right Stuff For Success

How To Think About Motivation?

Advice For Over 40s Who Have Faltered in Life

Get Yourself Together

A Noble & Worthwhile Purpose

A Reason To Wake Up Every Day

More Stuff You May Find Useful Or Interesting

ICM Talks: Communicating Your Value

Why Content Marketing Is Mostly BS: Full Presentation

Disruptive Innovation By Clay Christensen: Labor Trend To Specialist Know How

ICM Talks: How did you consider the Monetisation of a Strategy based on Intelligent Content Marketing?

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Started

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14

Feb 2019

POWER OF FREE! #11: What’s Your Platform in Intelligent Content Marketing: Publishing To Our Platform

Posted by / in Intelligent Content Marketing, Monopoly, Power Of Free /

The Encyclopedia of Intelligent Content Marketing is 100% FREE membership program that details, step-by-step, how to build a modern service monopoly from nothing with no money invested.

Start Today! – Register Here

The Rest of the Series

The Evolutionary Imperative

Emerging Platforms

Our Mission Platform & Content

Platform Front & Back

Publishing To Our Platform

Our Platform DNA

We Have A Secret

Our Platform Enabler

Platform Yield 2012-2015

Go Build A Monopoly

More Stuff You May Find Useful Or Interesting

ICM Talks: Communicating Your Value

Building A Business Which Charlie Munger Would Love: The Illusion of Success

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: My 4 Areas Of Expertise

Jordan B Peterson on ICM: Advice For Over 40s Who Have Faltered in Life

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13

Feb 2019

Why Content Marketing Is Mostly BS: Coca Cola on Content Marketing

Posted by / in Content Marketing /

Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.

This is the sixth episode where I talk about the views of Coca Cola on Content Marketing in 2012 and the very interesting content they produced on YouTube where they announced they were moving from Creative Excellence to Content Excellence.

 

The Rest of the Series:

Intro

Content Marketing?

Marketing?

No Joined Up Thinking

8 Big Questions

Coca Cola on Content Marketing

How To Build A Monopoly

Encyclopedia Of Intelligent Content Marketing

Questions & Answers

Watch The Full Presentation Here

More Stuff You May Find Useful Or Interesting

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Smart

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

Jordan B Peterson on ICM: Get Yourself Together

Disruptive Innovation By Clay Christensen: Labor Trend To Specialist Know How

Building A Business Which Charlie Munger Would Love: The Illusion of Success

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12

Feb 2019

POWER OF FREE! #11: What’s Your Platform in Intelligent Content Marketing: Platform Front & Back

Posted by / in Intelligent Content Marketing, Monopoly, Power Of Free /

The Encyclopedia of Intelligent Content Marketing is 100% FREE membership program that details, step-by-step, how to build a modern service monopoly from nothing with no money invested.

Start Today! – Register Here

The Rest of the Series

The Evolutionary Imperative

Emerging Platforms

Our Mission Platform & Content

Platform Front & Back

Publishing To Our Platform

Our Platform DNA

We Have A Secret

Our Platform Enabler

Platform Yield 2012-2015

Go Build A Monopoly

More Stuff You May Find Useful Or Interesting

Jordan B Peterson on ICM: Get Yourself Together

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Started

Building A Business Which Charlie Munger Would Love: The Illusion of Success

ICM on DBFM: The Connection Economy

Disruptive Innovation By Clay Christensen: Labor Trend To Specialist Know How

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11

Feb 2019

Disruptive Innovation By Clay Christensen: Jobs To Be Done

Posted by / in Clay Christensen /

Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.

In this episode I explain the idea of Jobs To Be Done, give some examples of a job to be done and talk about how understanding and determining it can help you develop a specific proposition for your clients.

The Rest of the Series:

Introduction To Wanchai

Competitor Management Methodology Is Flawed

Labor Trend To Specialist Know How

Personas Are Flawed

Jobs To Be Done

Job To Be Done Experiences

Being a Purpose Brand

Disruptive Innovations & Non Consumption

Efficiency Innovations Lead To Demise

More Stuff You May Find Useful Or Interesting

ICM Talks: What is the Intelligent Content Marketing Strategy Foundation?

Building A Business Which Charlie Munger Would Love: Full Talk

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Started

Why Content Marketing Is Mostly BS: Full Presentation

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10

Feb 2019

POWER OF FREE! #11: What’s Your Platform in Intelligent Content Marketing: Our Mission Platform & Content

Posted by / in Intelligent Content Marketing, Monopoly, Power Of Free /

The Encyclopedia of Intelligent Content Marketing is 100% FREE membership program that details, step-by-step, how to build a modern service monopoly from nothing with no money invested.

Start Today! – Register Here

The Rest of the Series

The Evolutionary Imperative

Emerging Platforms

Our Mission Platform & Content

Platform Front & Back

Publishing To Our Platform

Our Platform DNA

We Have A Secret

Our Platform Enabler

Platform Yield 2012-2015

Go Build A Monopoly

More Stuff You May Find Useful Or Interesting

Why Content Marketing Is Mostly BS: Content Marketing?

ICM on DBFM: The Connection Economy

Building A Business Which Charlie Munger Would Love: Full Talk

Disruptive Innovation By Clay Christensen: Labor Trend To Specialist Know How

ICM Talks: The Importance of Focus

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