A Business Model For The Connection Economy

01

Oct 2018

ICM Talks: How did you consider the Monetisation of a Strategy based on Intelligent Content Marketing?

Posted by / in Intelligent Content Marketing, Podcast /

ICM Talks is a series of podcast interviews where I talk to Simeon Krastev about Intelligent Content Marketing and its foundations.

In this podcast we talk about the monetisation of a strategy based on Intelligent Content Marketing – how having interesting and disruptive products and services you can offer because you have developed a whole content pool will lead to a huge advantage over competition and thus to success and revenue.

The Rest of the Series

How You Turn Expertise into a Strategy with Intelligent Content Marketing

What is the Intelligent Content Marketing Strategy Foundation?

How did you consider the Monetisation of a Strategy based on Intelligent Content Marketing?

The Importance of Focus

Communicating Your Value

More Stuff You May Find Useful Or Interesting

Why Content Marketing Is Mostly BS: Full Presentation

Building A Business Which Charlie Munger Would Love: Full Talk

Disruptive Innovation By Clay Christensen: Competitor Management Methodology Is Flawed

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

Jordan B Peterson on ICM: Advice For Over 40s Who Have Faltered in Life

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30

Sep 2018

ICM on DBFM: The Principles of Kevin Kelly

Posted by / in Intelligent Content Marketing, Kevin Kelly, Podcast /

ICM on DBFM is a series of podcast interviews where I talk to Jason Black on the online radio Digital Bacon FM about the general idea and main principles of Intelligent Content Marketing.

In this podcast I talk about one of my 4 intellectual heroes – Kevin Kelly and the influence he has had on me.

The Rest of the Series:

The Connection Economy

The Wise Words of Seth Godin

The Principles of Kevin Kelly

The Influences & Ideas of Charlie Munger

The Thoughts & Observations of Don Tapscott

Clay Christensen & Disruptive Innovation

Making Yourself Indispensable

Tribes

Mapping The Knowledge Graph

1000 True Fans

Dominating Search

Be A Lynchpin

The Content Marketing Fallacy

More Stuff You May Find Useful Or Interesting

Jordan B Peterson on ICM: Get Yourself Together

Disruptive Innovation By Clay Christensen: Personas Are Flawed

Why Content Marketing Is Mostly BS: Full Presentation

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Smart

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

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29

Sep 2018

Jordan B Peterson on ICM: How To Think About Motivation?

Posted by / in Intelligent Content Marketing, Jordan B Peterson /

Jordan B Peterson is a Canadian clinical psychologist and a professor of psychology at the University of Toronto. I find his wisdom very profound and in the Jordan B Peterson on ICM series he is going to share his thoughts on different aspects of Intelligent Content Marketing.

In this episode Jordan talks about motivation and how to think about it.

 

Full credit goes to the original source video: Jordan B Peterson: The Video That Will Change Your Future – Powerful Motivational Speech 2018

The Rest of the Series

Why Solve Problems?

The Right Stuff For Success

How To Think About Motivation?

Advice For Over 40s Who Have Faltered in Life

Get Yourself Together

A Noble & Worthwhile Purpose

A Reason To Wake Up Every Day

More Stuff You May Find Useful Or Interesting

Disruptive Innovation By Clay Christensen: Personas Are Flawed

ICM Talks: Communicating Your Value

Building A Business Which Charlie Munger Would Love: Getting Started

ICM Talks: How You Turn Expertise into a Strategy with Intelligent Content Marketing

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Smart

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28

Sep 2018

Why Content Marketing Is Mostly BS: Marketing?

Posted by / in Content Marketing /

Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.

This is the third episode where I turn my attention to the word “Marketing” and argue that there is no such thing as “Content Marketing”.

 

The Rest of the Series:

Intro

Content Marketing?

Marketing?

No Joined Up Thinking

8 Big Questions

Coca Cola on Content Marketing

How To Build A Monopoly

Encyclopedia Of Intelligent Content Marketing

Questions & Answers

Watch The Full Presentation Here

 More Stuff You May Find Useful Or Interesting

Jordan B Peterson on ICM: Get Yourself Together

ICM Talks: Communicating Your Value

Disruptive Innovation By Clay Christensen: Competitor Management Methodology Is Flawed

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: My 4 Areas Of Expertise

ICM on DBFM: The Wise Words of Seth Godin

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27

Sep 2018

POWER OF FREE! #3: Purple Cow in Intelligent Content Marketing: Our Purple Cow

Posted by / in Intelligent Content Marketing, Monopoly, Power Of Free /

The Encyclopedia of Intelligent Content Marketing is 100% FREE membership program that details, step-by-step, how to build a modern service monopoly from nothing with no money invested.

Start Today! – Register Here

The Rest of the Series

The Making Of A Purple Cow

Modern Purple Cows

Our Purple Cow

Meet Our Idea Virus

The Purple Cow Yields

Pick Yourself!

More Stuff You May Find Useful Or Interesting

Why Content Marketing Is Mostly BS: Content Marketing?

Jordan B Peterson on ICM: How To Think About Motivation?

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

Building A Business Which Charlie Munger Would Love: Full Talk

ICM on DBFM: The Wise Words of Seth Godin

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26

Sep 2018

Disruptive Innovation By Clay Christensen: Labor Trend To Specialist Know How

Posted by / in Clay Christensen /

Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.

In this episode I talk about the Labor Trend in the economy – especially in the period right after recessions and how this economic rationale is expressed in the Connection Economy.

The Rest of the Series:

Introduction To Wanchai

Competitor Management Methodology Is Flawed

Labor Trend To Specialist Know How

Personas Are Flawed

Jobs To Be Done

Job To Be Done Experiences

Being a Purpose Brand

Disruptive Innovations & Non Consumption

Efficiency Innovations Lead To Demise

More Stuff You May Find Useful Or Interesting

Jordan B Peterson on ICM: Get Yourself Together

ICM Talks: Communicating Your Value

Building A Business Which Charlie Munger Would Love: The Illusion of Success

ICM Talks: How did you consider the Monetisation of a Strategy based on Intelligent Content Marketing?

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

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25

Sep 2018

POWER OF FREE! #3: Purple Cow in Intelligent Content Marketing: Modern Purple Cows

Posted by / in Intelligent Content Marketing, Monopoly, Power Of Free /

The Encyclopedia of Intelligent Content Marketing is 100% FREE membership program that details, step-by-step, how to build a modern service monopoly from nothing with no money invested.

Start Today! – Register Here

The Rest of the Series

The Making Of A Purple Cow

Modern Purple Cows

Our Purple Cow

Meet Our Idea Virus

The Purple Cow Yields

Pick Yourself!

More Stuff You May Find Useful Or Interesting

ICM Talks: The Importance of Focus

Building A Business Which Charlie Munger Would Love: Getting Started

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Laying Down Your Platform

Why Content Marketing Is Mostly BS: Full Presentation

Jordan B Peterson on ICM: Get Yourself Together

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