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POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Publishing is the Key to Success
So this will be probably the worst news that you’ve heard all evening. Because what this means is whether you like it or not, you’re going to be a publisher. In my head, I’m an immigration guy, I help people with their immigration problems. But actually, as a business, we’re a publishing company.
POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Being Better Than Others
Charlie Munger says the key to success is to do one thing and do it really, really well. Now, it just so happens, that I’m really, really good at Hong Kong immigration. So I asked you, what are you really good at? The one thing that you can say, You’re better than everybody else?
POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Generosity As Strategy
So how do you do it? Well, we’re all human beings. And I like to think that if I have a problem, I can go to somebody. And the essence of me or the person will result in that person wanting to help me.
POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Connections & Tribes
Because of the advent of the Internet, and the increasing interconnection of everything that we do to that internet, all the ways that we’ve done things historically, are coming to an end. And everything that we’ve done historically, has just been the modern evolutionary reality of the industrial economy getting more and more sophisticated.
POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: The Evolution
I’m going to take you back literally to the beginning of time. This is where I learned from Kevin Kelley. He wrote a book called what technology wants. And his essential proposition was to try and understand effectively where humanity was going with technology.
POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Smart
I went to law school. And I can’t remember any of the law that I learned back then. But the one thing they do teach you at law school is how to find stuff, and how to think. Now, back in 2009, I was living in Western Australia.