ICM Case Study 3: Customer Obsession

Shot on June 29, 2019.

We cover a few topics today, click play to find out more about why designing your business proposition as a result of customer obsession is fundamental for success. How to craft an irresistible offer and build a reputation based on trust and value exchange. You’ll also get a framework of how a direct response marketing strategy should be implemented.

ICM Case Study 2: Update and Bezos Ltd.


Shot on June 26, 2019.

In today’s video diary entry, we get a short and sweet update on what kind of content is next to come. We focus a bit on Amazon practices, and what we believe made them such a commercial giant always at the top of their field.

ICM Case Study 1: Update and Bezos

Shot on June 25, 2019.

Week 5 of the video diary journey starts with an update on the progress Will and I have made so far with Zzzzip. We share a bit more about the roadmap to optimizing the Direct Response Marketing content strategy we have in play for our Monopoly Tribe project. In the final part of the video, I share my thoughts on Jeff Bezos and his story