Customer Obsession

Case Study: ICM
Shot on June 29, 2019
Week 5 – Diary 5

We cover a few topics today, click play to find out more about why designing your business proposition as a result of customer obsession is fundamental for success. How to craft an irresistible offer and build a reputation based on trust and value exchange. You’ll also get a framework of how a direct response marketing strategy should be implemented.

Check out the Rest of Week 5 Diaries

Diary 1 – Update and Bezos

Diary 2 – Update and Bezos Ltd

Diary 3 – At The Gym With Will

Diary 4 – Sales Progress So Far This Week

Diary 5 – Customer Obsession