I’m going to talk to you about the importance of having a story in your business. And that when you have a story in your business, that story delivers a complete message about who you are.
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Now, I’m going to put my money where my mouth is, because we’re going to do a live demonstration of these questions that I prepared for this very session. And I can assure you, I didn’t have to try very hard to find examples that we’re going to deliver good results.