A Business Model For The Connection Economy

30

Jun 2020

Why Content Marketing Is Mostly BS: How To Build A Monopoly

Posted by / in Content Marketing /

Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com

Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.

This is the seventh episode where I show our contribution on How To Build A Monopoly and introduce the idea of Intelligent Content Marketing.

The Rest of the Series:

Intro

Content Marketing?

Marketing?

No Joined Up Thinking

8 Big Questions

Coca Cola on Content Marketing

How To Build A Monopoly

Encyclopedia Of Intelligent Content Marketing

Questions & Answers

Watch The Full Presentation Here

More Stuff You May Find Useful Or Interesting

Disruptive Innovation By Clay Christensen: Personas Are Flawed

Jordan B Peterson on ICM: Advice For Over 40s Who Have Faltered in Life

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Turning Expertise Into Monopoly

Building A Business Which Charlie Munger Would Love: The Illusion of Success

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Laying Down Your Platform

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27

Jun 2020

Disruptive Innovation By Clay Christensen: Personas Are Flawed

Posted by / in Clay Christensen /

Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com

Disruptive Innovation By Clay Christensen is a series where I am going to be answering the top 100 questions people normally ask me about Intelligent Content Marketing and I will also take advantage of the opportunity and talk about one of my 4 intellectual heroes – Clay Christensen and his “Creative Disruption”.

In this episode called “Personas Are Flawed” I talk about one of the key ideas of professor Clay Christensen – the fact that management in well-established companies are thought flawed marketing where the unit of analysis is not the individual customer, but the broad idea of a persona.

The Rest of the Series:

Introduction To Wanchai

Competitor Management Methodology Is Flawed

Labor Trend To Specialist Know How

Personas Are Flawed

Jobs To Be Done

Job To Be Done Experiences

Being a Purpose Brand

Disruptive Innovations & Non Consumption

Efficiency Innovations Lead To Demise

More Stuff You May Find Useful Or Interesting

Why Content Marketing Is Mostly BS: Full Presentation

ICM Talks: What is the Intelligent Content Marketing Strategy Foundation?

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Laying Down Your Platform

Building A Business Which Charlie Munger Would Love: Full Talk

Jordan B Peterson on ICM: Advice For Over 40s Who Have Faltered in Life

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25

Jun 2020

The Startup Grind – What Do You Hope To Get Out Of Those Videos And Your Production House?

Posted by / in Intelligent Content Marketing, Live Case Studies, Monopoly, Power Of Free, Uncategorized /

Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com

The Startup Grind Interview is a series from discussions I had with Josh Steimle, the Director of Startup Grind, Hong Kong.

You can find the talk and much more useful and interesting materials on the Encyclopedia of Intelligent Content Marketing, which is a 100% FREE membership program that details, step-by-step, how to build a modern service monopoly from nothing with no money invested.

Start Today! – Register Here

The Rest of the Series

What Are All The Businesses You Are Involved In And What Do They Do?

How Long Have You Been Doing Visa Work?

What Was The Turning Point In Your Business And How Did You Achieve This?

How Did You Plant The Seed Of Your Misfortunes Between 2000 – 2010?

How Did You Achieve Your Clear Competitive Advantage So Quickly And Readily?

When Did You Launch The Website Hong Kong Visa Geeza And Was This Your First One?

Most People Are Nervous About Starting Video Production And Being On Screen Themselves, How Did You Get Over That?

What Lessons Have You Learned Along The Way In Regards To Video Marketing?

What Do You Hope To Get Out Of Those Videos And Your Production House?

What Are Your Recommendations For Getting Started In Video Production?

What Does It Take To Get A Work Visa Approved?

What’s Your Relationship With The Immigration Department Like?

How Is Your Immigration Expertise Founded?

Why Do People Use Your Websites?

How Do You Think The Future Of Hong Kong Looks?

What Is Your Relationship With The Law Society In Hong Kong?

Is Hong Kong Still A Good Place To Set Up A Business?

More Stuff You May Find Useful Or Interesting

ICM on DBFM: Mapping The Knowledge Graph

ICM Talks: How You Turn Expertise into an Intelligent Content Marketing Strategy

Wanchai Walkabouts: Why is it important to compete against non-consumption

Building A Business Which Charlie Munger Would Love: Answer Questions & Help Solve Problems

Disruptive Innovation By Clay Christensen: Competitor Management



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23

Jun 2020

Building A Business Which Charlie Munger Would Love: Learning From Customers

Posted by / in Charlie Munger /

Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com

Building A Business Which Charlie Munger Would Love is a series where I talk with Carlo Gioja, the founder of Value Asia about how important it is to have the right business model and understand the possibilities and features of the Connection Economy in order to achieve success and ultimately Build a Monopoly in your field.

This is the sixth episode where we talk about how vital learning from customers is in order to deliver meaningful value and thus make high income.

youtube_sc url=”https://www.youtube.com/watch?v=_sSiEABvaU8&list=PL-ddzIhpTcjUwZpaADcjL44E3-nGBktTT&index=6″

The Rest of the Series:

Getting Started

Deliver Meaningful Value

The Illusion of Success

Experiencing Failure

Lessons From Failure

Learning From Customers

Invest in Your Customers

Know, Then Minimize Your Risk

Command An Audience And Grow

Build A Monopoly

Apply The Golden Rule

More Stuff You May Find Useful Or Interesting

Disruptive Innovation By Clay Christensen: Competitor Management Methodology Is Flawed

ICM Talks: What is the Intelligent Content Marketing Strategy Foundation?

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: My 4 Areas Of Expertise

Why Content Marketing Is Mostly BS: Full Presentation

Jordan B Peterson on ICM: Get Yourself Together

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21

Jun 2020

Wanchai Walkabouts: Why are ‘Kits’ so important in an Intelligent Content Marketing strategy?

Posted by / in Intelligent Content Marketing /

Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com

Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks about Intelligent Content Marketing. I am also going to use this opportunity and give you a little bit of history about these spots: where they fit in Hong Kong’s history and also what they mean to me.

This is the twenty-first episode where I take you to Wood Street and answer the question: Why are ‘Kits’ so important in an Intelligent Content Marketing strategy?

The Rest of the Series:

Introduction to Wanchai Walkabouts

What’s the Difference between Content Marketing and Intelligent Content Marketing?

How Did Intelligent Content Marketing Come About?

How do you and Martyn interact?

What do you mean by the best way to market a business is to tell the story of the business?

Intelligent Content Marketing, the “operating system” on the internet

Why is it important to compete against non-consumption?

What do you think the single biggest success element of Intelligent Content Marketing is?

Can you elaborate more on ‘Last Word Content’ & ’10 x Content’?

What’s the best way to manage your tribe?

Why are ‘Kits’ so important in an Intelligent Content Marketing strategy?

How Does “Strategic Generosity” manifest in the HKVC?

What’s the core dynamic that underpins an Intelligent Content Marketing strategy?

More Stuff You May Find Useful Or Interesting

Jordan B Peterson on ICM: How To Think About Motivation?

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Smart

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

Building A Business Which Charlie Munger Would Love: The Illusion of Success

ICM on DBFM: The Connection Economy

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18

Jun 2020

ICM Talks: How You Turn Expertise into a Strategy with Intelligent Content Marketing

Posted by / in Intelligent Content Marketing, Podcast /

Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com

ICM Talks is a series of podcast interviews where I talk to Simeon Krastev about Intelligent Content Marketing and its foundations.

In this podcast we talk about the competences you need in order to build a sustainable and growing business using Intelligent Content Marketing and how to turn expertise into a strategy.

The Rest of the Series

How You Turn Expertise into a Strategy with Intelligent Content Marketing

What is the Intelligent Content Marketing Strategy Foundation?

How did you consider the Monetisation of a Strategy based on Intelligent Content Marketing?

The Importance of Focus

Communicating Your Value

More Stuff You May Find Useful Or Interesting

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: My 4 Areas Of Expertise

ICM on DBFM: The Principles of Kevin Kelly

Building A Business Which Charlie Munger Would Love: Full Talk

Disruptive Innovation By Clay Christensen: Labor Trend To Specialist Know How

Jordan B Peterson on ICM: Advice For Over 40s Who Have Faltered in Life

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15

Jun 2020

Jordan B Peterson on ICM – Why Solve Problems

Posted by / in Intelligent Content Marketing, Jordan B Peterson, Sense Making /

Want to build a MONOPOLY of your own – 100% FREE? www.buildamonopoly.com

Jordan B Peterson is a Canadian clinical psychologist and a professor of psychology at the University of Toronto. I find his wisdom very profound and in the Jordan B Peterson on ICM series he is going to share his thoughts on different aspects of Intelligent Content Marketing.

In this episode Jordan talks about problems and how influential people are the ones who are able to solve problems.

Full credit goes to the original source video: Jordan B Peterson | *Spring 2017* | full-length interview

The Rest of the Series

Why Solve Problems?

The Right Stuff For Success

How To Think About Motivation?

Advice For Over 40s Who Have Faltered in Life

Get Yourself Together

A Noble & Worthwhile Purpose

A Reason To Wake Up Every Day

More Stuff You May Find Useful Or Interesting

ICM Talks: Communicating Your Value

Why Content Marketing Is Mostly BS: Full Presentation

Disruptive Innovation By Clay Christensen: Labor Trend To Specialist Know How

ICM Talks: How did you consider the Monetisation of a Strategy based on Intelligent Content Marketing?

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Started

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