I had that inside knowledge, what the real problem was that we were solving for people. If you understand what the real problem is, you can then take your product development proposition to address in the sense unseen facets of the relationship that actually get to the heart of how you’re solving their problems.
I’m going to talk about how you sense what your marketplace is really all about how you can really put yourself in the shoes of your prospect audience. And as a result of that, be able to create a business proposition that is tantamount to a market alignment.
Now if you’ve followed me this far, and you’ve arrived at the conclusion that perhaps what I’m saying is resonating with you and might make some kind of sense. What you’re going to do at this point is say, hang on a minute.
So Alan, good. Now it’s time to lift up my skirt and show you everything. Now, before I go through these numbers, let me ask everyone in this room does everybody has a website?
So you’ve built your purple cow. Now what you need to do is propagate it. And the way that we chose to propagate ourselves was to take advantage of every kind of mutation that Phil Wilson gave me 15 years ago,
We understand what it feels like to be on the receiving end of an immigration problem. We understand it. Because we understand that we can simply put ourselves in the shoes of the customers and say, right, you’ve got this immigration problem.
I’ve been thinking about products that have genuinely made me go, oh, wow, when I heard about it. Now, I hate to cite Apple as an example, because everybody talks about Apple.