Once you’ve understood that, the jobs to be done, guide you to your product proposition, you’ve then got to position that product into the internet, where you recognize that it’s not about you, as the business owner, it’s all about the customer.
POWER OF FREE! #4: Feel Your Market in Intelligent Content Marketing: What’s Your Job To Be Done
I had that inside knowledge, what the real problem was that we were solving for people. If you understand what the real problem is, you can then take your product development proposition to address in the sense unseen facets of the relationship that actually get to the heart of how you’re solving their problems.
POWER OF FREE! #4: Feel Your Market in Intelligent Content Marketing: It’s The Experience, Stupid
I’m going to talk about how you sense what your marketplace is really all about how you can really put yourself in the shoes of your prospect audience. And as a result of that, be able to create a business proposition that is tantamount to a market alignment.
POWER OF FREE! #3: Purple Cow in Intelligent Content Marketing: Pick Yourself!
Now if you’ve followed me this far, and you’ve arrived at the conclusion that perhaps what I’m saying is resonating with you and might make some kind of sense. What you’re going to do at this point is say, hang on a minute.
POWER OF FREE! #3: Purple Cow in Intelligent Content Marketing: The Purple Cow Yields
So Alan, good. Now it’s time to lift up my skirt and show you everything. Now, before I go through these numbers, let me ask everyone in this room does everybody has a website?
POWER OF FREE! #3: Purple Cow in Intelligent Content Marketing: Meet Our Idea Virus
So you’ve built your purple cow. Now what you need to do is propagate it. And the way that we chose to propagate ourselves was to take advantage of every kind of mutation that Phil Wilson gave me 15 years ago,
POWER OF FREE! #3: Purple Cow in Intelligent Content Marketing: Our Purple Cow
We understand what it feels like to be on the receiving end of an immigration problem. We understand it. Because we understand that we can simply put ourselves in the shoes of the customers and say, right, you’ve got this immigration problem.