Why Content Marketing Is Mostly BS: Marketing?
Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.
This is the third episode where I turn my attention to the word “Marketing” and argue that there is no such thing as “Content Marketing”.
The Rest of the Series:
Intro
Content Marketing?
Marketing?
No Joined Up Thinking
8 Big Questions
Coca Cola on Content Marketing
How To Build A Monopoly
Encyclopedia Of Intelligent Content Marketing
Questions & Answers
Watch The Full Presentation Here
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