So I’m going to talk to you about attention. And, you know, I’m incredibly privileged because right now I’ve got all of your attention. And that attention has value. And if you understand the true value of attention, you can achieve some remarkable things.
That’s all well and good. How have we reflected this in the Hong Kong Visa Center business model? Well, as you’d expect, we’ve put the customer right at the heart of everything that we do.
Here’s the problem, right? we as consumers, we understand what modern modern communication technologies are all about, because we use them day in, day out. And we’re constantly exposed to what it’s all about.
We’ve got a look at the kind of history of marketing. And what is marketing, or marketing is this idea that you’ve got something to sell that you’re going to sell for profit, and you need to get it into other people’s hands.
The whole idea of so called marketing began to change. And, you know, historically, if you pick up any kind of modern textbook, everyone thinks or certainly being taught in most like said direct business schools or talking about marketing is the 40s.
I thought when I delivered the last seven, I’d be done with it. I realized that there were kind of five themes that were sort of present in everything that we’ve done in the last four, four and a half years or so that I hadn’t really properly touched on …
Now in thinking through how you might be able to go on your journey, I’m really grateful for this piece that came out four or five days ago, where Jeff Bezos talks about for him what disruption is all about.