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Why Content Marketing Is Mostly BS: Content Marketing?

September 17th, 2018

Posted by / in Content Marketing /


 

Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.

This is the second episode where I look at the meaning of the words that go to make up the phrase “Content Marketing” and deduce that it does not even exist as a discipline.

 

The Rest of the Series:

Intro

Content Marketing?

Marketing?

No Joined Up Thinking

8 Big Questions

Coca Cola on Content Marketing

How To Build A Monopoly

Encyclopedia Of Intelligent Content Marketing

Questions & Answers

Watch The Full Presentation Here

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Stephen Barnes

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