A Business Model For The Connection Economy


Why Content Marketing Is Mostly BS: Content Marketing?

December 22nd, 2018

Posted by / in Content Marketing /


Why Content Marketing Is Mostly BS & How You Can Be Successful Using Content As Strategy is a series that is a part of a presentation that I gave at Campfire Creative, which takes you on an interesting and challenging journey that can shake you to your core.

This is the second episode where I look at the meaning of the words that go to make up the phrase “Content Marketing” and deduce that it does not even exist as a discipline.


The Rest of the Series:


Content Marketing?


No Joined Up Thinking

8 Big Questions

Coca Cola on Content Marketing

How To Build A Monopoly

Encyclopedia Of Intelligent Content Marketing

Questions & Answers

Watch The Full Presentation Here

More Stuff You May Find Useful Or Interesting

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Started

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Turning Expertise Into Monopoly

Building A Business Which Charlie Munger Would Love: Deliver Meaningful Value

Disruptive Innovation By Clay Christensen: Competitor Management Methodology Is Flawed

Jordan B Peterson on ICM: How To Think About Motivation?


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Stephen Barnes