A Business Model For The Connection Economy


Wanchai Walkabouts: What’s the Difference between Content Marketing and Intelligent Content Marketing?

September 23rd, 2018

Posted by / in Intelligent Content Marketing /


Wanchai Walkabouts is a series, in which I take you to my favourite haunts in Wanchai, Hong Kong and answer The Top 100 Questions that anybody ever asks about Intelligent Content Marketing. I am also going to use this opportunity and give you a little bit of history about these spots: where they fit in Hong Kong’s history and also what they mean to me.

This is the third episode where I take you to Lee Tung Avenue and answer the question: What’s the Difference between Content Marketing and Intelligent Content Marketing?

The Rest of the Series:

Introduction to Wanchai Walkabouts

What is Intelligent Content Marketing?

What’s the Difference between Content Marketing and Intelligent Content Marketing?

What Gap in the Market does Intelligent Content Marketing Fill?

How Did Intelligent Content Marketing Come About?

How Direct Response Marketing links to Intelligent Content Marketing?

How do you and Martyn interact?

Who has contributed to your overall thinking about Intelligent Content Marketing?

What do you mean by the best way to market a business is to tell the story of the business?

Why is Clickfunnels so important to you in addition to WordPress?

Intelligent Content Marketing, the “operating system” on the internet

What is the Monopoly Planner & how did it come about?

Why is it important to compete against non-consumption?

What do you mean by ‘You can’t compete against free?

What do you think the single biggest success element of Intelligent Content Marketing is?

How have your 4 intellectual heroes influenced your thinking towards Intelligent Content Marketing?

Can you elaborate more on ‘Last Word Content’ & ’10 x Content’?

Is a Purple Cow something you design or something organic?

What’s the best way to manage your tribe?

“Those Who Can Do, Those Who Can’t Teach”

Why are ‘Kits’ so important in an Intelligent Content Marketing strategy?

When did you realise that you had an Intelligent Content Marketing strategy?

How Does “Strategic Generosity” manifest in the HKVC?

Should you tell your business story, your personal story or both?

What’s the core dynamic that underpins an Intelligent Content Marketing strategy?

More Stuff You May Find Useful Or Interesting

POWER OF FREE! #1: Intelligent Content Marketing in the Connection Economy: Getting Smart

POWER OF FREE! #2: Expert Niche in Intelligent Content Marketing: Attaining Expertise

Jordan B Peterson on ICM: Get Yourself Together

Disruptive Innovation By Clay Christensen: Labor Trend To Specialist Know How

Building A Business Which Charlie Munger Would Love: The Illusion of Success


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Stephen Barnes